Responsibilities

• Define and own the website strategy, aligned to overall digital marketing and business objectives.
• Act as the senior stakeholder for the CMS/platform, working with developers, agencies, and internal teams to prioritise the roadmap.
• Own site information architecture, UX standards, and Core Web Vitals performance.
• Input into integrations (CRM, lead capture, third-party feeds) from a web architecture and SEO-impact perspective.
• Set and maintain web governance standards: page templates, URL structures, redirect policy, accessibility, and content QA.
• Own the website publishing function: content upload, page builds, landing pages, and ongoing site maintenance.
• Define editorial and publishing workflows, ensuring content is published accurately, on-brand, and optimised for search and conversion.
• Manage relationships with any web content editors, freelancers, or agency resource supporting publishing.
• Ensure consistency of tone, structure, and metadata across the site.
• Oversee QA processes for new pages and site changes (functionality, tracking, SEO tagging, broken links).

Requirements

• Proven senior-level experience owning website strategy and SEO (technical and content) for a brand or organisation, ideally with a sizeable site/content footprint.
• Track record of leading SEO and web initiatives that delivered measurable organic performance outcomes.
• Strong technical SEO expertise: crawl/indexation management, schema/structured data, Core Web Vitals, redirect strategy.
• Strong content SEO expertise: keyword research, content strategy, on-page optimisation.
• Experience managing CMS platforms and working with developers/agencies on web builds and ongoing maintenance.
• Confident using GA4, Google Search Console, and at least one major SEO toolset (SEMrush, Ahrefs, Screaming Frog, etc.).
• Excellent stakeholder management skills, with experience reporting to senior/executive audiences.
• Experience in a high-consideration, local-search-driven sector is advantageous.

Preferred

• Experience in a high-consideration, local-search-driven sector is advantageous.
• Strong organizational skills and attention to detail; ability to manage competing priorities.
• Confident, collaborative; able to challenge agency deliverables constructively and build effective working relationships quickly.
• Proactive risk management mindset; spots issues early and resolves them before they become blockers.
• Commercial awareness: understands that the websites are lead generation tools, not just brand assets.
• Self-sufficient: comfortable working with autonomy and managing upward effectively.