Responsibilities

• - Take end-to-end ownership of SEO for assigned brands , managing priorities and initiatives independently.
• - Develop and implement SEO strategies to increase organic visibility, rankings, traffic and engagement.
• - Conduct keyword research, competitor analysis, keyword gap analysis and SERP analysis to identify growth opportunities.
• - Manage on-page SEO, including keyword mapping, content optimisation, metadata, internal linking, search intent and CTR optimisation.
• - Conduct regular technical SEO audits and work with Web/Development teams to resolve issues relating to crawlability, indexation, site structure, redirects and structured data.
• - Work closely with editorial and content teams to identify content gaps and ensure new and existing content follows SEO best practices and supports search intent.
• - Apply E-E-A-T and topical authority principles to content and SEO strategies.
• - Develop SEO approaches for AI-powered search , including Google AI Overviews, AI Mode and other emerging generative search experiences.
• - Optimise content for LLM discoverability and generative search, ensuring articles are structured, authoritative and entity-rich to improve their likelihood of being surfaced and cited by AI-powered search experiences and large language models.
• - Use AI tools responsibly to support SEO research, content analysis, competitor analysis, reporting and workflow efficiency, while maintaining human oversight and content quality.

Requirements

• - Demonstrate 3+ years’ experience in SEO, ideally within a digital, publishing or media environment.
• - Proven ability to manage SEO for websites or brands independently and prioritise work with minimal supervision.
• - Strong knowledge of technical, on-page, content and off-page SEO.
• - Strong understanding of keyword research, search intent, competitor analysis, internal linking, technical SEO and content optimisation.
• - Experience with WordPress or a similar CMS.
• - Strong working knowledge of GA4, Google Search Console, Google Tag Manager, SEMrush, Moz and Screaming Frog.
• - Good understanding of E-E-A-T, structured data, CTR optimisation and topical authority.
• - Practical understanding of AI-powered search and how generative AI is changing SEO and content discovery.
• - Practical experience with Generative Engine Optimization (GEO), including optimising content for AI discoverability, semantic search, entity-based SEO, structured content and evolving AI search experiences.
• - Experience using AI tools to improve SEO research, analysis and productivity, with strong judgement around accuracy and quality.

Preferred

• - Prior experience with AI-powered search and generative search experiences
• - Familiarity with Metropolis Group privacy and inclusion practices

Benefits

• - 25 days of annual leave, with the option to buy or sell additional days
• - One additional day of leave per year- Celebration Day
• - Health plan
• - Life assurance
• - Private virtual GP access
• - Seasonal flu jabs available at the office
• - Continuous learning & development opportunities
• - In-house Excellence Awards and other innovation projects
• - Cycle-to-work scheme
• - Discounted gym memberships