Responsibilities

• Full Channel Ownership: Take total responsibility for increasing organic traffic and improving website performance, making confident, strategic decisions to drive the channel forward without waiting for top-down direction.
• Next-Gen Strategy (AIO & GEO): Spearhead the research, adoption, and execution of Artificial Intelligence Optimisation and Generative Engine Optimization strategies to future-proof Karen Millen’s organic visibility.
• Autonomous Project Management: Drive technical and content SEO projects from conception to completion independently, requiring only high-level oversight from the Head of Channel Growth.
• Technical SEO: Conduct regular audits of the website to identify and resolve technical issues (site speed, crawlability, etc.), and work closely with developers to implement best practices.
• Site Health: Manage XML sitemaps, robots.txt, and canonicalization strategies to ensure optimal search engine indexing. Optimize site architecture and internal linking for SEO and user experience.
• Content & Keywords: Conduct keyword research and competitor analysis to drive content strategy. Optimize meta titles, descriptions, header tags, and on-page content for search intent and relevance.
• Off-Page Strategy: Develop and execute link-building strategies to acquire high-quality, authoritative, and topically relevant backlinks.
• Reporting & Analytics: Regularly track, analyse, and report on SEO performance metrics to the wider teams using GA4 and other available tools.
• Industry Expertise: Stay up to date on trends and best practices, attending industry events where required, and educate internal teams on the evolving search landscape.

Requirements

• 4–5 years of SEO experience, with a previous role in premium/fashion retail highly beneficial.
• Confident Decision-Maker: You are head-strong, decisive, and comfortable taking full ownership of a channel's performance.
• Forward-Thinking Vision: A deep interest in and understanding of emerging search technologies, specifically AIO and GEO.
• Self-Starter Mentality: You do not wait for instruction; you identify what needs to be done and push projects forward independently.
• Solution-Oriented: Demonstrative solution-oriented thinking; you excel at turning obstacles into opportunities.
• Commercial Acumen: Strong numerical skills and commercial awareness enable you to prioritize work effectively, focusing on the best effort-to-return ratio.
• Proven Results: Expertise in SEO that has resulted in impressive ranking performance in competitive search landscapes.
• Content & Social Savvy: Robust content expertise. You see SEO beyond Google, having experimented with social/TikTok SEO and social listening to identify current trends.
• Technical Proficiency: Strong experience with Microsoft Excel/Google Sheets for advanced data analysis. Experience using GA4 and Google Merchant Center to optimise for Free Shopping traffic. (Python, JavaScript, PHP, or HTML experience is highly beneficial).
• Excellent Communicator: Strong presentation skills with the ability to clearly articulate SEO concepts, strategies, and requirements to non-SEO stakeholders.

Benefits

• Highly competitive bonus scheme, company pension, share schemes, private medical cover and life assurance
• Discount across all brands
• Comprehensive wellbeing package
• Ongoing learning and development with strong internal progression
• Free season ticket loan