Senior Product Marketing Manager - Sitetracker Scout (Agentic AI)

Responsibilities

• You’ll work directly with Sales to support active Scout opportunities, helping teams position the platform, communicate its value proposition, navigate objections, and engage executive stakeholders.
• At any given time, you may be partnering on 5–10 opportunities, giving you a direct connection to what customers are asking for and where our messaging is resonating.
• You’ll own and evolve Scout’s messaging pillars as the product and AI market continue to move quickly.
• Working closely with Product, you’ll lead product marketing for new capabilities and translate technical functionality into differentiated messaging, sales enablement, and customer-facing value propositions.
• You’ll partner across Marketing to develop campaigns that create demand and expand Scout adoption within our existing customer base.
• You’ll monitor execution and outcomes, identify where we can improve, and make recommendations based on what you’re seeing in the market and from customers.
• You’ll stay close to the AI landscape, emerging competitors, and changing market sentiment to ensure our positioning remains differentiated.
• You’ll develop competitive and counter-positioning that equips Sales and provides actionable market insights back to the broader Product Marketing organization.
• You’ll also represent Scout at relevant customer and industry events, including speaking opportunities.
• Within 180 Days, You’llBecome a trusted partner to Sales on active Scout opportunities, helping teams confidently position the platform and navigate customer objections.

Requirements

• you have experience directly supporting Sales teams on active opportunities for AI, technical SaaS, or similarly complex technology.
• you can translate technical capabilities into clear business value and confidently support objection handling.
• you’re comfortable communicating with executive-level stakeholders and helping sellers navigate complex customer conversations.
• you’ve helped create a repeatable sales motion around an emerging or rapidly evolving product.
• you use insights from active deals to improve messaging, enablement, and the broader GTM strategy.
• you understand the AI technology stack and can communicate technical concepts effectively to both technical and business audiences.
• you have experience developing messaging, positioning, and value propositions for technical products.
• you have partnered closely with Product to bring new products or capabilities to market and enable Sales around those launches.
• you have helped shape the market narrative for a new or emerging technology category.
• you can rapidly evolve positioning as the product, customer needs, and broader AI market change.