Senior Product Marketing Manager

Responsibilities

• Own go-to-market strategy and messaging for product launches and feature releases, translating product capability into clear, compelling value propositions for clients across EME markets.
• Partner with Product Managers to understand the roadmap early, ensuring marketing has the lead time and context needed to plan effective launches.
• Partner with Compliance and Commercial teams to understand regulatory requirements and pricing strategy early, ensuring go-to-market plans are shaped by both from the outset
• Develop positioning and messaging frameworks that flex across different audience segments while staying consistent with IG's brand voice.
• Act as the voice of the customer back into Product, feeding market and campaign performance insight into roadmap and prioritisation conversations.
• Manage and develop a direct report, providing coaching and clear objectives to support their growth within the team.
• Plan and coordinate end-to-end campaign delivery for product marketing initiatives, briefing in creative, CRM, and performance marketing teams and managing timelines across stakeholders.
• Coordinate cross-functional campaign delivery across Brand, Performance, and CRM, ensuring product marketing initiatives launch on time and in full.
• Track and report on campaign and launch performance, using data to refine messaging and approach for future launches.
• Manage competing priorities and timelines across multiple concurrent product launches and campaigns.

Requirements

• Significant experience in product marketing, with a track record of leading go-to-market for product launches in a consumer-facing business.
• Demonstrated experience coordinating campaign delivery across cross-functional teams (creative, CRM, performance marketing).
• Strong stakeholder management skills, with the ability to work effectively with both Product and Marketing teams and translate between the two.
• Experience managing or mentoring a direct report, with a track record of supporting their development.
• Excellent written and verbal communication skills, with the ability to craft clear positioning and messaging for varied audiences.
• Experience working across multiple markets or regions, with an understanding of how go-to-market approaches need to flex by market.
• Strong organisational skills and the ability to manage multiple concurrent launches and campaigns to deadline.
• Comfort using data and performance insight to inform and refine marketing decisions.

Preferred

• Experience in financial services, fintech, or another regulated industry.
• Familiarity with trading, investing, or other complex financial products.
• Experience of integrating AI in Workflows or an interest in learning how to do so.
• Experience working in a matrixed, multi-market marketing organisation.
• A European language.

Benefits

• Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.
• Private medical cover for you and your family
• Life insurance
• Contribution to gym memberships
• 25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total)
• The option to buy or sell holiday days.
• Unlimited access to the LinkedIn Learning Platform
• A comprehensive global and local onboarding process
• Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture
• Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents