Senior Product Marketing Manager (Consumer) – New Growth

Responsibilities

• Product strategy & discovery
• Lead product marketing for new innovations, propositions and features from concept through launch and optimisation.
• Turn complex product capabilities into compelling customer propositions that drive understanding, adoption and growth.
• Measure product adoption and customer outcomes, using insight and experimentation to continuously improve performance.
• Build trusted partnerships across Product, Design, Research, Analytics and Marketing to deliver customer and commercial outcomes.
• Influence senior stakeholders through evidence, customer insight and commercial thinking.
• Champion modern product marketing by using AI and emerging technologies to accelerate customer insight, proposition development and decision-making.

Requirements

• Significant experience in B2C product marketing, consumer product strategy or customer-led marketing within a digital consumer business.
• Proven experience taking products, propositions or customer experiences from 0 1, working alongside Product Managers through discovery, validation, launch and iteration.
• Demonstrable experience influencing product strategy and roadmap decisions through customer, market and competitive insight.
• Strong experience defining positioning, propositions and go-to-market strategies that drive customer adoption.
• Deep understanding of customer research, experimentation and data-informed product development.
• Excellent stakeholder management skills, with the ability to influence senior Product, Design and Commercial leaders.
• Experience using AI and modern tooling to accelerate insight generation, proposition development and product marketing workflows.
• Comfortable operating in fast-moving environments with high levels of ownership, autonomy and ambiguity.

Benefits

• Hybrid working - 40% office based
• Great compensation package and discretionary bonus
• Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.