Responsibilities

• Develops and manages product marketing strategies that align with business goals and objectives.
• Leads the planning and execution of product-specific campaigns, including digital, events, and content marketing.
• Works closely with related teams to ensure product marketing efforts are strategically aligned.
• Oversees the creation of product-specific content, including case studies, webinars, and industry reports.
• Manages relationships with partners and associations to enhance marketing efforts and drive brand visibility.
• Analyzes campaign performance data to identify areas for improvement and inform future strategies.
• Provides insights and recommendations for optimizing product marketing tactics and strategies

Requirements

• Bachelor’s degree in a related field
• 7 years of experience in Product Marketing within a mid-to-large sized corporation

Preferred

• Product Marketing experience in software, data, or services
• B2B and B2C Product Marketing experience
• Prior experience working in the Higher Education industry
• Prior experience optimizing content for SEO/GEO
• Experience with a global/multi-national organization