Responsibilities

• Lead or contribute to the planning and briefing of PPC campaigns with our media agency, ensuring clear objectives, audiences, and success measures are defined.
• Oversee the delivery and optimisation of PPC activity in line with campaign briefs, performance targets, and digital best practice.
• Monitor and review campaign performance, analysing agency reports and identifying opportunities for optimisation and improvement.
• Support the evaluation of PPC activity by defining and applying campaign KPIs, ensuring measurement aligns with wider departmental objectives.

Requirements

• Experience managing and optimising PPC and display campaigns across multiple objectives or audiences.
• Experience working with media agencies and using reporting and optimisation tools to manage paid media activity.
• Experience working within, or alongside, digital teams including Paid Media, CRM, or Web.
• Understanding of how PPC contributes to wider multi-channel digital marketing activity.
• Strong knowledge of PPC performance measurement and digital marketing KPIs

Benefits

• 30 days annual leave (plus bank holidays)
• A flexible approach to working arrangements.
• Access to our enhanced pension scheme
• Life assurance
• Access to various health and wellbeing schemes, including the employee assistance programme.