Responsibilities

• Manage the day-to-day performance of Google Ads accounts across a portfolio of clients
• Build, monitor and optimise Search, Performance Max, Demand Gen, Display and YouTube campaigns where appropriate
• Complete keyword research, search-term reviews and negative-keyword management
• Monitor budgets, bidding strategies, targeting, creative assets and campaign performance
• Help improve qualified lead volume, cost per lead and conversion rates
• Identify wasted spend, tracking problems and campaign opportunities
• Create and test ad copy, campaign structures, targeting approaches and landing-page ideas
• Support the development of clear testing and optimisation plans
• Use Google Ads, GA4 and Google Tag Manager to understand performance and support campaign decisions
• Review lead-quality or CRM information when it is available, rather than relying only on platform conversions

Requirements

• At least two years of hands-on experience managing Google Ads campaigns
• Experience working across Search and Performance Max campaigns
• Experience managing lead-generation campaigns for service-based businesses
• A good understanding of keyword research, search terms, bidding, budgets and campaign structure
• Working knowledge of GA4 and conversion tracking
• The ability to analyse data and turn it into practical actions
• A structured and organised approach to account management
• Good written and verbal communication skills
• The confidence to contribute during internal and client discussions
• Strong attention to detail

Preferred

• Experience working for a digital or performance-marketing agency
• Experience within medical aesthetics, dental, healthcare, beauty or wellness
• Experience with Demand Gen, Display or YouTube campaigns
• Familiarity with Google Tag Manager
• Experience using CRM data or offline conversions to assess lead quality
• An understanding of landing-page and conversion-rate optimisation
• Experience with Microsoft Ads or other paid-media platforms
• Relevant Google Ads certifications

Benefits

• A salary of £27,000-£36,000, depending on experience
• A fully remote position within the UK
• Flexible working hours with agreed core availability
• 28 days' annual leave, excluding UK public holidays
• Health-plan membership
• Employer pension contributions
• Team events and away days
• Opportunities for training and professional development
• Support from experienced colleagues across paid media and the wider patient journey
• A clear opportunity to develop towards a Paid Search Manager position