Responsibilities

• Manage the day-to-day performance of Google Ads accounts across a portfolio of clients.
• Build, monitor and optimise Search, Performance Max, Demand Gen, Display and YouTube campaigns where appropriate.
• Complete keyword research, search-term reviews and negative-keyword management.
• Monitor budgets, bidding strategies, targeting, creative assets and campaign performance.
• Help improve qualified lead volume, cost per lead and conversion rates.
• Identify wasted spend, tracking problems and campaign opportunities.
• Create and test ad copy, campaign structures, targeting approaches and landing-page ideas.
• Support the development of clear testing and optimisation plans.
• Use Google Ads, GA4 and Google Tag Manager to understand performance and support campaign decisions.
• Review lead-quality or CRM information when it is available, rather than relying only on platform conversions.

Requirements

• At least two years of hands-on experience managing Google Ads campaigns.
• Experience working across Search and Performance Max campaigns.
• Experience managing lead-generation campaigns for service-based businesses.
• A good understanding of keyword research, search terms, bidding, budgets and campaign structure.
• Working knowledge of GA4 and conversion tracking.
• The ability to analyse data and turn it into practical actions.
• A structured and organised approach to account management.
• Good written and verbal communication skills.
• The confidence to contribute during internal and client discussions.
• Strong attention to detail.

Preferred

• Experience working for a digital or performance-marketing agency.
• Experience within medical aesthetics, dental, healthcare, beauty or wellness.
• Experience with Demand Gen, Display or YouTube campaigns.
• Familiarity with Google Tag Manager.
• Experience using CRM data or offline conversions to assess lead quality.
• An understanding of landing-page and conversion-rate optimisation.
• Experience with Microsoft Ads or other paid-media platforms.
• Relevant Google Ads certifications.

Benefits

• A salary of £27,000–£36,000, depending on experience.
• A fully remote position within the UK.
• Flexible working hours with agreed core availability.
• 28 days’ annual leave, excluding UK public holidays.
• Health-plan membership.
• Employer pension contributions.
• Team events and away days.
• Opportunities for training and professional development.
• Support from experienced colleagues across paid media and the wider patient journey.
• A clear opportunity to develop towards a Paid Search Manager position.