Responsibilities

• Own a portfolio of retained accounts end to end, including our largest spending clients.
• Set account objectives against each client's commercial targets and report against them.
• Run your own client calls, monthly reports and quarterly reviews.
• Review accounts proactively, find the root cause of any issue and fix it.
• Work with our Client Services and SEO teams where a client has more than one service with us.
• Manage Google Ads across Search, Performance Max, Demand Gen, Display and Video, and Microsoft Advertising including imports.
• Build and maintain account structure, match types and negative keywords, including checking where shared lists are applied.
• Choose bid strategies and set targets, judging whether an account has the conversion volume to support them.
• Diagnose Quality Score at component level, and use auction insights to separate budget-limited from rank-limited campaigns.
• Carry out keyword research at scale, and analyse search terms to control wasted spend.

Requirements

• Five or more years of hands-on PPC experience in an agency, running accounts yourself.
• Experience across both e-commerce and lead generation.
• Hands-on experience of Google Ads, Microsoft Advertising, Meta and LinkedIn, with breadth across all of them rather than depth in one.
• Shopping and feed experience on Google, Microsoft and Meta, including a feed management tool such as DataFeedWatch or Channable.
• Conversion tracking you can debug, in GA4 and Google Tag Manager.
• Confidence in front of clients, including senior stakeholders and people who are not marketers.
• Strong organisation and a process-driven approach.
• Experience of new business pitching and of onboarding new clients.

Preferred

• Server-side tagging.
• A CSS partner arrangement for Shopping.
• TikTok or ChatGPT Ads. We have campaigns starting on both shortly.
• WooCommerce or Shopify data and their feed behaviour.
• A proactive attitude to using AI tools in your work. We use Claude across the agency every day and will train you on how we do it.
• Google Ads and Microsoft Ads certifications.

Benefits

• 25 days holiday per year, plus bank holidays.
• Free day off for your birthday.
• Yearly salary of £36,000 - £42,000, depending on experience.
• Annual pay reviews.
• Workplace pension.
• Paid Health Awareness apps.
• Cycle to Work scheme.
• Home & Tech scheme.
• Hybrid working (remote & office). We ask that you visit the office 3 times a week. If you'd like to come in more often, our office is available for you to use as much as you'd like.
• Excellent career progression within a growing business.