Responsibilities

• Define and maintain TOPdesk’s overall product positioning and ICP, grounded in customer pain points rather than feature lists.
• Build the platform narrative that ties ITSM, ESM, and AI capabilities into one coherent story, taking competitor moves, data and market trends into account.
• Partner with Product to translate innovation into positioning that lands in the market.
• Support the quarterly launch rhythm: turn each release into a moment that reinforces the bigger platform story, not a standalone announcement.
• Brief and align Sales & Customer Success (through Enablement), Customer Marketing, and Analyst Relations on positioning so the story is consistent wherever a customer or prospect hears it.
• Validate positioning and ICP against real signal: win/loss patterns, customer conversations, analyst feedback, and competitive movement.
• Influence without authority — you’ll need buy-in from Product, Sales, and leadership, not a mandate.

Requirements

• 5+ years in product marketing, ideally in B2B SaaS.
• A track record of owning positioning or narrative for a product or platform, not just launch execution.
• Experience building or sharpening an ICP from evidence, not assumption.
• Comfort operating at both altitude — company-wide narrative — and in the detail of a single launch brief.
• Strong stakeholder influence. You’ve moved a room of skeptics before.

Benefits

• The nicest colleagues, a laptop, and a salary that grows with you. That is a no brainer, of course. But there’s more. Much more. Here you’ll discover more of our employment conditions.
• Hybrid, flexible working and healthy work-life balance
• Learning budget equivalent to 10% of your basic salary
• Generous pension scheme with company contributions up to 8%
• Enhanced maternity & paternity leave
• Private health insurance options
• Cycle-to-work scheme and techscheme
• 15 fully paid sick days, 5 days paid parental/carer leave, and 2 volunteering days
• 26 days of paid annual leave (plus public holidays) and your birthday off!
• Employee Assistance Program for you and your family