Responsibilities

• Establishes the strategic approach for pAbout the RoleWe are seeking a Product Marketing Director, Fixed Income Lead to provide senior-level marketing leadership for our Fixed Income capabilities. This role is responsible for shaping product marketing strategy, positioning, messaging, and go-to-market direction in alignment with broader enterprise content and marketing priorities.As a key subject matter expert, you will bring strategic perspective and investment expertise to help teams across Product Marketing, Content & Insights, Investments, Global Product, Segment Marketing, and Distribution align around priorities, client needs, and commercial opportunities. You will play a central role in ensuring our Fixed Income story is differentiated, compelling, and consistently brought to market across audiences and channels.
• Lead product marketing direction and prioritization for Fixed Income in alignment with business unit goals and enterprise marketing priorities.
• Apply enterprise and content marketing strategies within the context of Fixed Income to ensure relevance, consistency, and commercial impact.
• Serve as a key coordination lead for asset class-related marketing opportunities, campaigns, and content requests, as needed.
• Partner with content strategy, content creation, content enablement, segment marketing, and client-facing teams to align priorities with messaging, business objectives, and market opportunities.
• Recommend priority initiatives, sequencing, and resource allocation in partnership with leadership and cross-functional stakeholders.
• Develop / create differentiated value propositions, messaging frameworks, and positioning strategies for Fixed Income capabilities and products.
• Translate complex market dynamics, client requirements, competitive intelligence, and industry trends into clear strategic product focus areas.
• Identify and articulate competitive differentiators tailored to client segments, distribution channels, and regional markets.
• Ensure consistency of messaging across campaigns, sales enablement materials, thought leadership, and client communications.

Requirements

• Bachelor’s degree or equivalent combination of education and relevant experience.
• 10+ years of relevant experience in product marketing, investment marketing, asset management, product strategy, investment communications, or a related field.
• Deep understanding of investment products, asset classes, capital markets, and institutional/intermediary client segments.
• Demonstrated success developing positioning, messaging, and go-to-market strategies for complex investment capabilities.
• Strong executive communication, stakeholder management, and cross-functional leadership skills.
• Proven ability to synthesize complex information into clear, actionable marketing recommendations.
• Experience leading integrated campaigns in matrixed organizations.
• Strong commercial acumen and understanding of business strategy, competitive dynamics, and client engagement.

Preferred

• Advanced degree and/or CFA designation.
• Experience working directly with investment professionals, portfolio managers, or product management teams.
• Experience leading enterprise or global marketing initiatives across multiple regions and client segments.
• Familiarity with agile prioritization, integrated campaign planning, and content governance models.