Product Marketing Manager

UK (Remote)

Salary Not AvailableMid LevelPermanent

Posted 20 hrs ago

Job Summary

Own end-to-end product marketing for Grass Valley, translating complex tech into customer-focused stories, developing positioning, go-to-market strategies, and cross-functional campaigns; collaborate with Product, Marketing, Sales, and partners to drive awareness, demand and differentiated messaging.

Own messaging for launches and campaigns across products and solutions
Align roadmaps with market opportunities and customer outcomes
Partner with Product, Sales and Marketing to build compelling use cases and proof points

Job Description

Responsibilities

Translate complex technologies, products and workflows into clear, customer-focused positioning and messaging
Understand how individual Grass Valley products fit within our broader portfolio and turn that alignment into cohesive solution stories
Develop product and solution marketing strategies, campaigns and go-to-market recommendations
Partner closely with Product Management to understand roadmaps, customer needs, competitive positioning and market opportunities
Work with Marketing, Sales and regional teams to develop campaigns that generate awareness, engagement and demand
Create messaging and content for product launches, digital campaigns, events, presentations, sales enablement and customer communications
Identify opportunities to move conversations beyond individual product features toward customer outcomes and complete workflows
Develop competitive positioning that clearly communicates Grass Valley's differentiation
Help ensure consistent messaging across products, solutions and customer touchpoints
Work with customers and partners to identify compelling use cases, proof points and stories

Requirements

Strong product marketing experience, ideally within media technology, broadcast, live production, cloud/software, professional video or a related technology market
Exceptional ability to simplify complicated technical concepts without oversimplifying their value
Strong strategic thinking and an ability to connect individual products to a larger portfolio and customer story
Excellent writing, presentation and communication skills
Ability to think both creatively and commercially
Experience developing positioning, messaging, go-to-market strategies and integrated campaigns
Comfortable working across Product Management, Sales, Marketing, customers and partners
An understanding of the rapidly changing media-production landscape-including the convergence of hardware, software, cloud and hybrid workflows-is highly desirable

Preferred

An understanding of the rapidly changing media-production landscape-including the convergence of hardware, software, cloud and hybrid workflows-is highly desirable

Benefits

Grass Valley offers competitive compensation packages in an energizing and supportive work environment.

Grass Valley

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009

Bristol, England, GBR

31 employees (4 in marketing)

uk.indeed.com/cmp/Mambo-Bar-&-Club/jobs?jk=122b0c0f4f97b81c&start=0&clearPrefilter=1

Marketing Team

Marketing Team Size

3 (10% of company)

Marketing Roles Posted (Last 30 Days)

720

Traffic Signals

Monthly Visitors

425M

Monthly Google Ads Budget

$18.2M

Traffic Source Mix

39.5%

Direct

31.4%

Referral

5.8%

Social

Paid

5.7%

Headcount Trend

Current headcount: ~31

Links

uk.indeed.com/cmp/Mambo-Bar-&-Club/jobs?jk=122b0c0f4f97b81c&start=0&clearPrefilter=1

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