Responsibilities

• Lead for Global Personalisation Activities: oversee daily operations and tactical direction for the client's personalisation roadmap.
• Develop a deep understanding of the client's business landscape and challenges to identify and drive high-impact, personalisation-based growth opportunities.
• Manage program resources, budgets, and timelines specific to personalisation initiatives, ensuring the successful, on-schedule, and in-scope delivery of dynamic content, segmented experiences, and relevant recommendations.
• Leverage a strong commercial acumen to optimise resource allocation for personalisation efforts, monitor personalisation delivery throughput, and rigorously track the Return on Investment (ROI) of personalisation.
• Contribute to strategic forecasting and provide comprehensive performance reporting on personalisation outcomes and insights.
• Cultivate and maintain robust relationships with client stakeholders, specifically around personalisation planning, content requirements, and data activation across global regions.
• Champion Personalisation-Led Growth (PLG) across the organisation, fostering a mindset of delivering highly relevant, tailored user experiences through practical application.
• Implement and continuously refine the comprehensive PLG framework, methodologies, and best practices, working within the strategic direction set by the Optimisation Principal.
• Lead cross-functional teams to meticulously design, configure, and analyse personalised experiences, dynamic content, and targeted recommendations that drive key business metrics.
• Develop and scale an infrastructure for continuous segmentation, content delivery, and audience activation, focusing on efficiency and relevance.