Own and scale paid media growth for ecommerce/DTC across Meta, Google, YouTube, TikTok and Bing, driving customer acquisition and revenue through disciplined testing, bidding and budget optimization.

• Growth Engine: Plan, execute, and optimise cross-channel campaigns with strong CPA/ROAS and LTV focus.
• Creative & Messaging: Guide ad concepts, hooks, and landing-page messaging with data-driven testing to improve performance.
• Measurement & Collaboration: Translate results into actionable insights, reporting, and close collaboration with ecommerce/CRM to optimise the full funnel.

Requirements

• 5+ years’ experience in performance marketing, within ecommerce or DTC brands.
• Proven hands-on experience managing significant spend across Meta, Google Ads and TikTok.
• Strong understanding of paid social, PPC, YouTube and TikTok advertising.
• Experience scaling campaigns while maintaining efficiency targets.
• Strong understanding of creative testing and performance-focused messaging.
• Ability to identify winning hooks, concepts and customer pain points that improve ad performance.
• Data-driven mindset with strong analytical and reporting skills.
• Strong commercial understanding of ecommerce growth and customer acquisition.
• Ability to work both strategically and hands-on.
• Excellent communication skills and ability to collaborate across teams.

Preferred

• Experience managing Reddit Ads, Pinterest Ads or DSP.
• Experience with creative testing frameworks and UGC-style advertising.
• Understanding of CRO and landing page optimisation principles.
• Experience working with subscription ecommerce businesses.
• Knowledge of feed optimisation and shopping-first campaign structures.

Benefits

• 25 days holiday plus bank holidays.
• Fully remote work with monthly meetings in London.
• 40% staff discount across Kit & Kin products.
• Regular team socials.
• Statutory pension scheme.
• Significant autonomy and ownership.
• Opportunity to play a key role in scaling a purpose-driven brand.