Responsibilities

• Own and scale DeepL's paid social programmes across LinkedIn, Meta, Reddit, X and other emerging channels, tailoring strategy, audiences and creative to each platform's strengths.
• Own and scale DeepL's paid search programmes across Google, Bing and other search engines, managing keyword strategy, bidding, ad copy and landing page alignment to maximise efficiency.
• Define and manage channel-level budget allocation, shifting spend in response to real-time performance signals to hit CAC, pipeline and ARR targets.
• Champion a culture of experimentation: design and run structured A/B tests across creative, audience, bidding strategy and landing experience, translating results into scalable playbooks.
• Stay ahead of platform changes, betas and new ad formats across social and search, evaluating and piloting new channels where they offer efficient acquisition.
• Develop and execute global paid social marketing strategies aligned with business objectives across multiple regions and products.
• Plan, launch, manage and optimise paid marketing campaigns across the full funnel, including demand generation, account-based marketing (ABM), product launches, webinars, events, partner marketing and brand campaigns.
• Manage campaign budgets, forecasting, pacing and spend allocation, ensuring efficient investment and continuous optimisation based on performance.
• Monitor, analyse and report on campaign performance, pipeline contribution, attribution, ROI and other key marketing KPIs, providing actionable insights and recommendations.
• Work cross-functionally with key stakeholders (e.g., Product Marketing, Sales, Marketing Operations, Brand, Creative, Regional Marketing) to align priorities, coordinate campaign execution and support business objectives.

Requirements

• 4-6 years of experience in performance marketing, with hands-on ownership of paid social and paid search programmes, ideally within B2B SaaS.
• Demonstrated success managing paid social campaigns across LinkedIn, Meta, Reddit and X (or a similar mix), with a strong understanding of each platform's targeting, bidding and creative requirements.
• Strong hands-on experience with paid search platforms, including Google Ads and Microsoft Advertising (Bing), across search, display and remarketing.
• Very good understanding of account-based marketing (ABM) principles and mindset — comfortable partnering with Sales and marketing stakeholders on account targeting, tiering and personalised campaign strategies, without needing to own or build the ABM programme itself.
• Comfort operating in both self-serve and enterprise-assisted sales environments, with an understanding of the B2B buying cycle.
• Strong analytical skills: comfortable defining KPIs, building dashboards, and using data to inform budget allocation and channel strategy.
• Experience leveraging AI tools to improve campaign efficiency — for example in audience segmentation, creative generation, bid optimisation or reporting automation.
• Excellent project management skills, with the ability to manage multiple channels and campaigns simultaneously without losing attention to detail.
• A proactive, test-and-learn mindset, with genuine enthusiasm for getting into the detail of platform mechanics and performance data.