Responsibilities

• Run Meta end-to-end, in-house: campaign setup, audience strategy, creative testing, optimisation, and reporting.
• You have also have experience across TikTok, and Google. You've run campaigns on all three and can make the case for how each fits the channel mix.
• Own paid budgets of £500k–£1.5m per year. You're not precious about spend; you care about what it returns. You make the call on where to push and where to pull back — and you can explain why to Finance.
• Optimise to revenue, LTV, and payback period. Not cost-per-lead. If the metric doesn't connect to a cardmember who activates and sticks around, it doesn't make the weekly report. A note that we focus our media spend on credit acquisition, not debit.
• Build and test landing pages that convert. You understand the full path from ad click to card application — and you know a bad landing page will kill a great campaign.
• Stay on top of platform changes, algorithm updates, and creative formats that actually perform.
• Have a track record of scaling a channel or budget materially - you can point to a specific before-and-after and walk through the payback math that got you there.
• Set the strategic brief for our agency partner and hold them to it - you're comfortable restructuring the relationship or pushing back hard when the work or the thinking isn't good enough.
• Brief clearly, give useful feedback, and push back when the work isn't up to standard. You're the quality filter, not a post box.
• Understand that great creative is a performance lever, not a nice-to-have. The best paid marketers are also strong creative collaborators.

Requirements

• Expert-level Meta experience — you set up, structure, and optimise campaigns yourself. Not oversee. Not delegate. Do.
• Proven experience across Meta, TikTok, and Google — all three, with receipts.
• You optimise to revenue and LTV. Payback period is a phrase you use in real conversations, not just job applications.
• Experience managing paid budgets of £500k–£1.5m. You make commercial decisions, not just tactical ones.
• Experience presenting spend and strategy decisions directly to founders or an exec team — you're comfortable being the person in the room, not just the person prepping the deck.
• Some experience mentoring, leading, or setting the standard for another marketer or analyst — direct reports aren't required, but you've operated as the senior voice on paid before.
• App-first and web-to-app experience — you know how paid drives installs and what the handoff to onboarding looks like.
• MMP and attribution experience (we use Singular) — you can interrogate attribution data and know where it lies.
• Strong data analytics capability. You pull insight from numbers; you don't just read dashboards someone else built.
• Full funnel understanding — you know your job starts at the scroll and doesn't end at the install.

Preferred

• Experience marketing financial products — particularly credit cards or regulated lending. Understanding of the compliance constraints that come with it is a meaningful advantage.
• Direct experience owning an agency relationship, not just working alongside one.
• CRM or lifecycle marketing experience — you understand what happens post sign-up and why it matters to the paid funnel.
• Familiarity with A/B testing at a creative and landing page level.

Benefits

• £ 76,313 - £ 91,132 annual salary depending on experience
• £ 64,606 - £ 86,092 stock options
• 35 holidays (27 days annual leave + 8 days public leave)
• 2x team-building offsites per year (1 in the UK, 1 abroad)
• Private healthcare with Bupa
• Up to 12 weeks enhanced parental leave after being with Yonder for 1 year
• Learning & training allowance (£750/year) that you can use on books, courses, etc
• Regular team breakfasts and lunch
• Regular team events like Mini-golf, Escape Room, Cocktail making
• Cycle-to-work scheme