Performance Marketing Director
ZEPZ TECHNOLOGY SERVICES LIMITED
UK (Remote)
In-housePermanentDirector/executive
2 days ago
Senior Performance Marketing Lead
London, UK (Hybrid)
£70K/yr – £80K/yrSenior LevelFull time
Posted 1 month ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the Meta growth agenda by owning strategy, budgets, and CAC targets while turning creative data into fast iteration and clear next steps.
- Meta ownership: strategy, budgets, CAC targets, and revenue outcomes.
- Creative data loop: ideate to launch, read results, and iterate with the content lead.
- Cross-functional funnel and tracking: landing pages, signals, and Google Ads accountability through an external partner.
Job Description
Responsibilities
- Own Meta end-to-end: strategy, structure, budgets, performance against CAC and revenue targets.
- Lead the creative loop alongside our Head of Content & Creative Strategist - ideate, brief, feedback, launch, read the data, iterate.
- Turn creative performance data into a clear direction for the next round of work.
- Maintain consistent creative testing velocity across hooks, formats, angles, and audiences.
- Diagnose performance shifts fast - CPMs, funnel drop-off, fatigue, attribution noise.
- Work with Product and Web teams on landing pages, conversion, and funnel improvement.
- Collaborate with the tech & data team on tracking & signal / event quality.
- Be the internal point of accountability for Google Ads via our external agency.
- At least three recent years running Meta campaigns as your primary focus, managing substantial budgets.
- A proven creative loop - you’ve used performance data to drive creative iteration and can show the results.
- Strong creative eye. You can articulate what makes an ad work and give sharp, actionable feedback.
- Confidence with data. You spot patterns, form hypotheses, and move quickly.
- Full-funnel thinking - acquisition through to conversion.
- Genuine curiosity about AI. You’re already using AI tools to work faster.
- You obsess over the customer as much as the data.
- You move fast, test often, and focus on the few things that actually drive growth.
- You use data to find truth, not to confirm what you already believe.
- Collaborative without being passive. Strong opinions, loosely held — especially with the creative team.
- Experience in travel, marketplaces, or high-consideration purchases.
- Background running Google Ads before or alongside Meta.
- Experience with CRO and landing page testing.
Foundation Partners
Foundation Partners is reinventing how ambitious, early-stage companies access People & Talent support. In the past, founders had two options: try to handle it themselves, which comes with huge opportunity costs compared to focusing on product or GTM, or hire a generalist expected to cover everything from culture, to recruitment, to performance. We offer a more impactful alternative - a fully flexible fractional People & Talent team with specialist skillsets and hands-on delivery that starts driving impact in weeks, not months.
Traffic Signals
Monthly Visitors
114
Traffic Source Mix
Search
69.2%
Direct
19.9%
Referral
6.4%
Social
3.7%
Paid
0.7%
Headcount Trend
Current headcount: ~26
Marketing Team
Median Career Experience
19 years
Median Tenure
1.2 years
