Responsibilities

• Editing short-form Meta ads from creator footage, founder videos, product clips, customer content and UGC-style material 🎬
• Building strong opening hooks that quickly earn attention
• Structuring ads around a clear customer angle and reason to buy
• Adding effective captions, text overlays, music, sound design and calls to action
• Turning one set of footage into several genuinely different ad concepts
• Creating new hooks, openings, cuts and messages from winning ads
• Improving existing ads rather than constantly starting from scratch
• Writing simple, natural on-screen copy that feels human rather than over-polished ✍️
• Working with our media buyer to understand what is performing, what is fatiguing and what to edit next 📊
• Occasionally creating simple static or carousel ads

Requirements

• Experience personally editing creative that has run as paid Meta advertising 🚀
• Strong short-form video editing skills
• A good understanding of hooks, pacing, retention and direct-response structure
• Experience working with creator footage, UGC, founder content or product footage
• Understanding the difference between a nice video and an ad with a clear commercial job
• Able to use performance feedback to improve the next edit
• Strong typography, captioning and on-screen copy skills
• Comfortable creating several useful ads from limited raw footage
• Able to edit quickly without making the work feel rushed or generic
• Comfortable working in a fast-moving, high-output environment

Preferred

• - Ecommerce, DTC, food, hospitality, local delivery or subscription experience
• - Experience making UGC-style, founder-led or direct-response ads
• - Examples of ads that performed strongly in paid Meta accounts
• - Simple static design or motion graphics skills
• - Strong taste in food, home, mornings, lifestyle or local London content 🥖
• - A genuine love of very good bread and pastries 😋

Benefits

• A free weekly Butter & Crust subscription