Responsibilities

• Performance Marketing Strategy: Own the strategy across Paid Social, Paid Search, SEO, Affiliates, and emerging acquisition channels, balancing short-term revenue targets with long-term customer growth.
• Marketing Performance: Be accountable for customer acquisition, ROAS, CAC, MER, Customer Lifetime Value (CLV), contribution, and overall channel performance, continually identifying opportunities to improve efficiency and profitability.
• Campaign Execution & Optimisation: Manage, execute, and continuously optimise campaigns across Paid Social, Paid Search, Affiliates, and other acquisition channels, delivering regular insight and recommendations to improve commercial performance.
• Budget Ownership: Manage acquisition budgets across all paid channels, making commercial decisions based on performance data and return on investment.
• Organic Social Strategy & Channels: Working closely with the Social Media Executive to develop and deliver the organic social media strategy across all relevant platforms, defining each channel's purpose, audience and content approach to build brand awareness, engagement, community and commercial impact.
• Content Planning & Delivery: Oversee the social content planning process, maintaining an integrated content calendar that aligns with brand campaigns, commercial priorities, seasonal activity and wider marketing objectives, ensuring consistent publishing across all channels.
• Content Performance & Optimisation: Oversee organic social performance, using platform insights and audience data to continually optimise, sharing actionable recommendations with stakeholders.
• Influencer Marketing: Working closely with the Influencer Outreach Assistant to develop and oversee the influencer marketing strategy, defining channel objectives, budgets and KPIs to drive brand awareness, customer acquisition and commercial growth.
• Integrate Influencer Activity: Ensure influencer marketing is fully integrated with paid social, organic social and wider marketing campaigns, using performance insights to optimise investment and maximise commercial impact.
• Own Affiliate Growth: Launch and scale our affiliate programme, building relationships with leading publishers and continually optimising performance.

Requirements

• Experience leading performance marketing across multiple acquisition channels within an ecommerce business.
• Demonstrable ownership of performance marketing across Paid & Organic Social, Paid Search, SEO, and Affiliate Marketing, with direct responsibility for commercial performance and budget management.
• Experience managing six-figure-plus annual marketing budgets.
• Strong proficiency in reporting, dashboard development, and maintenance.
• Robust understanding of GA4, attribution modelling, and incrementality.
• Experience working with Shopify or another leading global ecommerce platform.
• Experience working closely with CRM and Ecommerce teams.

Preferred

• Operated internationally across multiple markets.
• Experience with online fashion, specifically alternative fashion and lifestyle subcultures.
• Utilized AI tools to improve campaign management, reporting, and workflow efficiency.
• Experience working closely with creative teams to develop high-performing paid social assets.
• People management experience.

Benefits

• Increased Holiday Allowance based on tenure
• Summer Fridays Early Finish
• YOU Day - one paid day off each year, just for you
• One paid volunteer day each year to support a charity or cause of your choice
• Flexible benefits platform designed around your wellbeing and personal preferences
• Employee Assistance Programme to offer support for personal or work-related issues aswell as financial and legal advice
• Staff Discount on all full-price items on our KILLSTAR site
• 5% Employer contributions to your pension