Paid Social Manager (Meta & TikTok)

London, UK (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 hrs ago

Job Summary

Own the end-to-end paid social performance and the creative engine, shaping strategy, execution, and weekly learnings across Meta and TikTok while driving profitable growth.

Own campaign structure, budgets, launches and optimisation in Ads Manager
Lead creative development and rapid testing of 3–4 new concepts per week, scaling winners
Synchronise data across Meta, TikTok, Shopify and reports to iterate quickly

Job Description

Responsibilities

You own the daily running of paid social and the creative engine that feeds it. Strategy and targets are set with growth team; execution is yours.
The creative engine - Ship 3 to 4 new concepts a week at launch, rising to 6 to 8 as spend scales, each with 3 to 4 variations. A mix of iterations on winners and new ideas across statics, UGC, creator whitelisting, salon and stylist content, founder video and anything else that earns its place
Write hooks, scripts and briefs yourself, quickly. Use AI for research and volume, but the words people see on screen are yours
Find angles in reviews, customer service, salon conversations, competitor ads and our own data
Run production: our TikTok creators, freelance editors and designers, UGC creators, and Luke and our stylists when we need them on camera
Meta, every day - Read the account every day. Know which ads are fatiguing before they show up in the weekly report, and have the replacement already live
Scale winners as hard as you kill losers. Move budget, iterate on what is working while it is still working, and push proven ads into new formats and placements
Own campaign structure, budgets, launches and optimisation in Ads Manager. You press the buttons
Judge performance on what actually made money. Reconcile Meta against Shopify orders and flag when the numbers disagree
TikTok - Own TikTok paid, including Spark Ads from our organic and creator content, and potentially TikTok Shop as we look to build it out

Requirements

3+ years hands-on in paid social for DTC or consumer brands, in-house or agency
You have run a Meta account spending £30k+ a month, or grown one to that level yourself
You have made at least one ad that spent £10,000+ and can explain the angle, who it was for and why it worked, not just "good hook"
You have made at least one organic video with 50,000+ views and can break down why it travelled
You know your best work off by heart: the ad, the hook, the numbers
You can write ten hooks for a product in fifteen minutes and tell us which three you would test first
You understand TikTok as its own platform, not somewhere to repost Reels
You read the data yourself in Ads Manager, TikTok Ads and Shopify, and change what you make because of it
Beauty, haircare or fashion experience is a plus, not essential

Hershesons

3.2 Glassdoor

We’re a straight-talking hair brand on a mission to make getting Great Hair simple, easy and fun–no matter who you are. We rip up the rulebook and whistleblow on jargon. Then create game-changing spaces and pioneering products that transform your hair routine for life. We’re not just another hair brand. We’re a whole new beauty movement.Our commitment to staying ahead of the hair curve stretches way back. In 1999, we invented the first ever professional straightening irons. Now, with years’ worth of editorial shoots and catwalk experience behind us, we’re breaking the mould all over again.We all know what it’s like: a bathroom shelf full of half-used, half-useful products that ultimately, let you down. So, it’s out with the old “regime” and in with simple, quick and easy-to-use products that deliver on their promise and do exactly what they say on the bottle.We re-write the narrative with a fresh hair manifesto that’s bolder, braver and fits with how you live your life today. We don’t build “salons”. Instead, we defy the status quo and create game-changing spaces for you to reach your hair goals, discover the very best new beauty brands and treatments – and simply work, chill or take a breather from life.Decades in the industry has left us quietly confident that we’ve got the skills, team and vision to bring you the absolute best in everything, so you can always have Great Hair. With that in mind, we can afford to take our customers and their hair – but not ourselves – seriously. Because at the end of the day, you and your hair should have fun together.

Founded in 1999

London, England, GBR

46 employees (19 in marketing)

www.hershesons.com

1% recommend to a friend

1% CEO approval