Responsibilities

• Manage paid social campaigns end-to-end, from briefing and planning through to campaign build, optimisation, reporting and evaluation.
• Develop paid social plans that bring together audience insight, creative thinking and performance objectives.
• Take a hands-on role in Meta Ads Manager, monitoring campaigns and making informed optimisation decisions to improve conversion, ROI and overall performance.
• Plan and run tests across audiences, creative, messaging and formats—using what you learn to make current and future campaigns better.
• Work closely with our media agency, creative and content teams to develop paid social activity that is engaging, platform-appropriate and built around audience needs.
• Use campaign data and tools such as GA4 to identify trends, understand performance and turn insight into clear recommendations.
• Build strong relationships with fundraising, marketing and other teams across the charity, helping stakeholders understand campaign plans, performance and opportunities.
• Keep curious about what's changing across paid social, from emerging formats and platform developments to privacy and measurement, and share useful learning with the wider team.
• Manage allocated paid social budgets carefully, ensuring our investment is focused where it can have the greatest impact.

Requirements

• Proven hands-on experience planning, building and optimising paid social campaigns, particularly using Meta Ads Manager.
• Experience managing paid social campaigns from initial brief through to evaluation, with a strong understanding of conversion and ROI.
• Experience working with media agencies or external media partners.
• Strong understanding of paid social audiences, targeting, retargeting, testing and campaign optimisation.
• Experience analysing campaign performance and turning data into clear recommendations and actionable insights.
• Understanding of paid social creative best practice and how creative, audience and media work together to drive performance.
• Working knowledge of GA4, measurement, tracking and attribution.
• Strong stakeholder management and communication skills, with the confidence to work with colleagues at different levels across an organisation.
• Strong organisational skills, with the ability to balance several campaigns and priorities at once.
• A curious, proactive approach—you enjoy experimenting, learning and finding better ways to do things.

Benefits

• 30 days annual leave (plus bank holidays)
• A flexible approach to working arrangements.
• Access to our enhanced pension scheme
• Life assurance
• Access to various health and wellbeing schemes, including the employee assistance programme.