Responsibilities

• Own the design, management, and execution of paid acquisition campaigns across Meta, TikTok, Apple Search Ads, Google App Campaigns and other relevant channels, with a focus on scaling high-performing creative for a subscription app.
• Monitoring performance and continuously optimising campaigns based on a data-driven approach and learnings from multiple A/B tests.
• Participating in full-cycle creative production and providing data-driven decisions about further creative development.
• Ensuring proper tracking, analysis, and reporting, as well as contributing to the automation of campaign management.
• Working with the broader marketing team to create aligned consumer communications across all channels to ensure consistent brand messages.

Requirements

• 2+ years of experience in paid media management, with a focus on paid social media.
• In-depth knowledge of social media advertising platforms, particularly the Tikitok and Meta ecosystems, with a proven track record of successfully executed campaigns.
• Previous experience with mobile apps.
• An excellent understanding of digital data analytics.
• You want to be part of an amazing team.
• You are excited by what we're building at Emma.

Preferred

• Previous experience at a fintech app.

Benefits

• 💕 Vitality Membership
• - Health care
• - Dental care
• - Reduced gym memberships
• - Cashback benefits & discounts
• 💰 Pension Contribution
• 🌴 Holiday Allowance
• 🤒 Paid Sick Leave
• 📱 Emma Ultimate Subscription
• 💻 MacBook