Own the paid media strategy and execution across markets, translating commercial goals into measurable campaigns that drive revenue, CAC/ROAS improvements, and scalable growth.

• Plan and manage activity across multiple markets (initially Canada and United Arab Emirates), balancing performance and brand objectives
• Translate commercial goals into clear media plans, forecasts, and channel budgets
• Launch, manage, and optimise paid campaigns to drive revenue, customer acquisition and ROAS
• Continuously test and refine targeting, creative, bidding strategies and landing pages
• Test and refine audiences, creative formats, bidding strategies, and landing pages
• Ensure best practice implementation across platforms (e.g. Google Ads, Meta, Pinterest, and others as required)
• Work closely with creative and brand teams to shape briefs that are insight-led and performance-focused
• Understand how creative, copy, format, and audience targeting impact results across channels
• Own paid media budgets and pacing, ensuring efficient spend and strong return on investment
• Monitor performance daily and provide clear insight into what is driving results

• Proven experience managing paid media campaigns with significant budgets
• Strong hands-on experience across Paid Search and Paid Social, including Pinterest, Meta, and Google
• Demonstrated ability to drive performance against commercial KPIs (ROAS, CPA, revenue)
• Strong analytical skills and confidence using performance data to make decisions
• Experience working across multiple markets or regions
• Experience in eCommerce, DTC, and B2B environments
• Working with team, ideally managing a small team of their own.
• A genuine enthusiasm for paid media and performance marketing
• Commercially sharp — you care deeply about what drives revenue and profitable growth
• Curious, proactive, and always looking for better ways to improve results

• Familiarity with attribution models, analytics and MMM platforms (e.g. GA4, Fospha)
• Exposure to international scaling or market expansion
• Experience working in multiple languages.