Responsibilities

• Develop, execute, optimise and report on paid media campaigns across multiple markets.
• Own paid search strategy and performance for your markets, driving sustainable customer acquisition and commercial growth.
• Collaborate with local marketing teams to align channel strategies with market growth objectives.
• Analyse campaign and business performance, translating data into actionable insights and recommendations.
• Lead campaign measurement, tracking and reporting, ensuring stakeholders have visibility of performance and opportunities.
• Drive continuous optimisation through audience targeting, bidding strategies, budget management and testing.
• Design and evaluate testing programmes, including incrementality testing, in partnership with data teams.
• Build strong relationships with internal stakeholders, agencies and platform partners.
• Leverage automation, AI tools and scalable processes to improve campaign effectiveness and operational efficiency.
• Stay ahead of industry trends and emerging opportunities within the paid media landscape.

Requirements

• Proven experience as a Paid Media Manager, PPC Manager or similar role in-house or agency-side.
• Deep expertise in Google Ads and strong SEM/PPC knowledge.
• Experience managing large, complex accounts and delivering against commercial growth targets.
• Strong analytical skills and confidence using tools such as Google Analytics 4 and Excel.
• Experience utilising automation, scripts, AI tools or AI agents to improve campaign performance and efficiency.
• Excellent stakeholder management and communication skills.
• Strong project management and organisational abilities.
• A commercial mindset with a collaborative approach and attention to detail.

Preferred

• Experience with Meta Ads or other paid media channels beyond search.
• Experience in multi-location or location-based businesses.
• Background in veterinary, healthcare, pet care or other service-led sectors.
• Knowledge of Google Tag Manager, Looker Studio or Power BI.
• Additional language skills including French, German, Dutch, Swedish, Norwegian or Finnish.
• Experience with Microsoft 365.
• Knowledge of BigQuery, SQL, Python or other data analysis tools.