Responsibilities

• Plan, build and launch paid campaigns across Meta, Google (Search, Shopping and Performance Max) and other channels such as TikTok.
• Manage daily budgets and bids to hit ROAS and customer acquisition cost targets set by the Head of Trading.
• Keep product feeds accurate and up to date so Shopping and catalogue ads show the right products, prices and stock.
• Monitor campaign performance daily and act quickly on underperforming ads, audiences or keywords.
• Run structured tests on creative, copy, audiences and landing pages, and roll out what works.
• Build and refine audiences, including lookalikes and retargeting, working with the CRM team on customer data.
• Support the trading calendar with campaigns for launches, promotions and peak periods such as Black Friday and Christmas.
• Shift spend toward products that are in stock, priced to sell and carry healthy margin, and pull back on low-stock or low-margin lines.
• Brief creative needs to the design or content team, and give feedback on what's performing.
• Produce weekly paid media reports for the Head of Trading, with clear insights and recommendations.

Requirements

• 1–2+ years running paid media campaigns, ideally for an ecommerce brand or agency with ecommerce clients.
• Hands-on experience with Meta Ads Manager and Google Ads, including Shopping and Performance Max.
• Comfortable managing budgets and working to ROAS and cost-per-acquisition targets.
• Confident with numbers and Excel or Google Sheets, and able to explain what the data means.
• Working knowledge of GA4 and conversion tracking.
• Organised and proactive, able to manage several campaigns at once.

Preferred

• Experience with TikTok Ads or other emerging channels.
• Familiarity with Shopify and product feed management.
• Experience briefing or making ad creative, including short-form video.
• Google Ads or Meta certification.

Benefits

• 20 days holiday plus public holidays.
• Pension, health cover, staff discount, learning budget, or other benefits.