Responsibilities

• Own the planning, activation, and optimisation of paid campaigns across TikTok and Meta, with YouTube in the mix — from media plan through to post-campaign readout
• Run a genuine test-and-learn programme against client KPIs: form the hypothesis, structure the test, act on the result, and write down what we learned so the next campaign starts further ahead
• Manage budgets of $1M+ and make the call on where spend moves, with the analysis to justify it
• Present performance to clients directly — regular reporting plus the data-led recommendations that come with it
• Mentor a Paid Media Executive, and set the templates, naming conventions, and QA habits the whole paid team works to
• Partner with our strategy and creative production teams so paid and creator work are planned together, not bolted on
• Track platform and channel changes and tell us what to do differently because of them

Requirements

• 5+ years in digital paid media, in-house or agency-side, with deep hands-on ownership of TikTok and Meta
• AI Savvy, experience using AI in your workflow (Claude preferred).
• A track record of improving campaign performance through analysis you did yourself — you can walk us through a specific example
• Experience managing paid budgets of $1M+ and being accountable for the outcome
• High proficiency in Excel and strong numeracy — you're comfortable being the person who checks the maths
• The judgement to make a call that affects client performance and defend it clearly
• Real attention to detail on the administrative side: reporting accuracy, budget tracking, and campaign hygiene
• Comfort working with clients and teams across multiple countries and time zones

Preferred

• Experience mentoring or line-managing a junior paid media hire
• Background working directly with creators or on creator-led paid social
• Comfort with SQL or a BI tool for cutting your own performance data