Responsibilities

• Conduct keyword and topic research covering both traditional search intent and conversational AI queries, and use it to shape meta titles, descriptions, H1s and on-page content
• Create and publish editorial content and landing page copy optimised for both SEO and GEO, in line with Trainline's brand tone of voice
• Check content and copywriting regularly for local accuracy and effectiveness
• Identify and flag technical issues affecting content visibility, crawling, indexing and AI crawler access, working with technical SEO and engineering to resolve them
• Monitor competitor performance across search and generative engines, tracking visibility and citation share to spot content gaps and inform decisions
• Own strategies to grow Trainline's visibility and citation share in generative engines, from spotting opportunities through to delivery
• Keep on top of the fast-moving AI search landscape and share relevant updates with the wider team
• Partner with other marketing channels and go-to-market teams to build a localised SEO and GEO content roadmap

Requirements

• Fluency in English, as this role focuses on supporting English-speaking markets
• Experience working in Enterprise SEO and executing organic search strategies
• An understanding of how search engines crawl, index and rank content, alongside a working knowledge of how generative engines source and cite information
• Familiarity with structured data and schema markup to improve visibility for both search engines and AI consumption
• Confidence using analytics tools such as Google Search Console and Google Analytics, and you're happy to pick up new tools as needed
• Experience with SEO and GEO tools such as SEMRush, Screaming Frog, Botify, Ahrefs or Profound would be helpful
• A curious, proactive approach to using AI tools to improve productivity and ways of working
• Strong written communication and copywriting skills, with the ability to bring creative solutions to complex SEO and GEO challenges
• Comfort working across a CMS platform, managing multiple deadlines, and reporting on KPIs in a fast-paced environment

Preferred

• Experience with SEO and GEO tools such as SEMRush, Screaming Frog, Botify, Ahrefs or Profound would be helpful

Benefits

• Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits.
• We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!