Senior Meta Ads Creative Strategist at Butter & Crust | London, UK | £30K/yr – £40K/yr

Butter & Crust

Senior Meta Ads Creative Strategist

London, UK (Hybrid)

£30K/yr – £40K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own the paid social creative engine for a food subscriptions brand, turning founder and customer content into multiple testable ad concepts that optimize CTR and CAC.

Concepting and testing: scripts, hooks, captions and visual formats across static, carousel and video.
Asset repurposing: build a library of reusable assets and winning variations that scale.
AI assisted workflows: concepting, storyboarding, scripting, image/video generation and creative testing with rapid iteration.

Job Description

Editing short-form Meta ads from founder footage, product clips, customer content and UGC-style material
Creating simple, effective static ads, carousels and product-led creatives
Writing and testing hooks, headlines, captions, overlays and ad copy
Turning customer reviews, testimonials, product benefits and objections into strong ad concepts
Thinking in paid social angles: first order offer, bakery run, before 9am delivery, weekend ritual, customer proof, subscription reassurance and reasons to buy
Repurposing existing assets into multiple hooks, openings, formats and iterations
Creating variations from winning ads rather than constantly starting from scratch
Using tools like Claude, ChatGPT, Higgsfield, Runway, Midjourney, Kling, Magnific, Photoshop AI, Canva and CapCut to move faster and create more variations
Building AI-assisted workflows for concepting, storyboarding, scripting, image generation, video generation and creative testing
Planning small content shoots, shot lists and founder/customer content prompts when needed

MUST HAVE Made paid social creative for Meta, ideally for ecommerce, DTC, food, hospitality, local delivery or subscription brands
Understanding how creative affects CTR, CPA, CAC, conversion and creative fatigue
Editing short-form ads quickly and cleanly
Writing simple, natural hooks that feel human rather than over-polished
Creating statics in Canva, Figma, Photoshop or similar
Understanding why people buy, not just what looks good
Using performance data to shape creative decisions
Taking one idea and turning it into multiple testable ad variations
Working in fast-moving, high-output environments

Strong taste in food, home, mornings, lifestyle or local London content
Examples of ads you made that actually ran in paid social accounts
Confidence explaining the hook, angle, test and next iteration behind an ad
Confident use of generative AI tools, especially for ad concepts, image-to-video, product scenes, storyboards and rapid creative variations
Comfortable taking a rough idea and turning it into five strong ad concepts quickly
A genuine love of very good bread and pastries

Frontier AI Max plans and credits to support your AI-assisted output
A free weekly Butter & Crust subscription
Workplace: Our office is a 10-minute walk from Battersea Power Station, with flexibility for WFH
Working arrangement: Open to freelance, part-time or full-time to start

Butter & Crust

🚴 Great Weekends Delivered🥐 Fresh & local breakfast goods🧑🍳 From oven to your doorstep in hours📍 Available in London"Butter & Crust delivers some of London’s best sourdough loaves and artisanal goods." - Delicious Magazine

Founded in 2020

London, England, GBR

16 employees (1 in marketing)

butterandcrust.com