Responsibilities

• Lead integrated planning for Danone Baby Feeding brands across the UK & Ireland, delivering high-impact, insight-led marketing campaigns that consistently outperform KPIs across paid, owned and earned media. Collaborate with agency partners and internal experts to build an integrated communications ecosystem that connects paid, owned, and earned channels, delivering a seamless and engaging consumer experience.
• - Lead Connections Planning for the Baby Feeding category, delivering fully integrated, always-on POE plans across all channels to drive both short-term ROI and long-term brand equity.
• - Partner with Tier 1 agencies to develop best-in-class POE strategies that elevate execution standards and deliver against key JTBDs.
• - Oversee end-to-end campaign execution, ensuring all outputs meet the highest standards and align with approved strategy, local best practices, and Global DanonePlaybooks.
• - Build strong collaboration with the Digital Experience team, embedding their expertise at critical stages of the ICP process to maximise effectiveness.
• - Ensure seamless channel integration across retail media, D-Commerce, and shopper marketing to optimise spend efficiency and drive conversion across both online and offline channels.
• - Partner closely with the Integrated Comms Manager to deliver campaigns on time and in full (OTIF) throughout the ICP Process.
• - Champion performance excellence, working with our Media Analyst to monitor campaigns, optimise in-flight performance, and embed robust post-campaign learning.
• - Act as a trusted partner and advisor to category brand teams, helping to develop communication strategies that maximise business impact.
• - Support the Head of Connected Planning in defining priorities and maximising the effectiveness of the Connected Planning function.

Requirements

• Media planning and digital marketing expert with an in-depth knowledge of mediaplanning but equally comfortable with Retail Media, Ecommerce and Shopper ecosystems
• Skilled at developing campaigns which deliver brand goals across the full funnel
• Good understanding of how paid media drives digital engagement and interacts withoffline media, particularly in the retail environment
• Strong understanding of addressable media, audience targeting and enrichment
• Planning and activation expertise across all main channels, including TV, BVOD, VOD,OOH, display, search, social PPC & SEO
• Highly organised and able to work in fast pace/ evolving context
• Accountable & results driven with good stakeholder management at all levels