Senior Marketing Specialist - Inhouse role

Belfast, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 days ago

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Job Summary

Own end-to-end multi-location marketing campaigns and lead generation programs across paid, social, email and content channels, driving brand awareness and customer acquisition.

  • Lead and optimize integrated campaigns from concept to reporting
  • Drive lead generation and multi-channel engagement

Job Description

Responsibilities

  • Plan and deliver integrated marketing campaigns across multiple business locations.
  • Lead campaigns from initial concept through creative development, execution, optimisation and reporting.
  • Develop marketing initiatives focused on lead generation, customer acquisition and brand awareness.
  • Manage business social media channels including Facebook, Instagram, LinkedIn and other relevant platforms.
  • Create engaging written and visual content for campaigns, recruitment, events, company updates and community initiatives.
  • Manage paid advertising campaigns across Meta, Google and other digital platforms.
  • Monitor campaign performance using analytics and provide insight-driven recommendations.
  • Produce regular performance reports for senior management.
  • Develop and deliver email marketing campaigns and customer communication journeys.
  • Create marketing collateral including brochures, presentations, digital assets and promotional materials.

Requirements

  • Previous experience within a marketing, digital marketing, communications or brand-focused role.
  • Proven success delivering integrated multi-channel marketing campaigns.
  • Strong social media management and content creation experience.
  • Experience running paid digital advertising campaigns.
  • Lead generation and conversion marketing experience.
  • Excellent copywriting and content creation skills.
  • Experience using Canva and/or Adobe Creative Suite.
  • Knowledge of email marketing, CRM systems and customer journeys.
  • Experience using analytics and reporting tools.
  • Experience working with senior stakeholders to translate commercial objectives into effective marketing campaigns.

Preferred

  • HubSpot or marketing automation platform experience.
  • Photography, videography or video editing skills.
  • Experience within property, professional services or a multi-site organisation.

Benefits

  • Competitive salary
  • Performance-related rewards
  • Generous annual leave with additional service-related holidays
  • Career progression and professional development opportunities
  • Health and wellbeing benefits, including discounted private healthcare
  • Additional employee benefits package
Whytematter logo

Whytematter

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
670