Responsibilities

• Turn Spliit's launch plan into a practical marketing calendar, working with the CEO and senior advisers on priorities, positioning and investment.
• Run day-to-day paid acquisition, manage agencies and drive disciplined creative, audience and landing-page testing.
• Develop creative and content across paid advertising, website, app-store presence, product marketing and partner materials.
• Build the CRM and lifecycle programme - segmentation, onboarding, activation, retention and re-engagement journeys.
• Create and manage creator, influencer, community and referral activity from briefing through measurement.
• Own organic social, SEO and content execution, establishing a consistent editorial rhythm.
• Work with Product and Operations to improve landing pages, registration, onboarding and activation.
• Maintain reporting across spend, acquisition cost, conversion, channel performance and retention, and run a structured test roadmap.
• Manage the budget, agencies, freelancers, creators and marketing tools, using AI where it genuinely improves speed, quality or economics.
• Own Marketing's first-line financial-promotion discipline, working with Compliance so claims, creative and targeting are clear, fair, accurate and approved.

Requirements

• Broad B2C digital-marketing experience across several of: paid, creative, CRM/lifecycle, content, social, SEO, influencer or product marketing - not only one specialist channel.
• Early-stage or high-growth experience where priorities change, resources are limited and you personally deliver without large internal teams.
• Strong paid-media fundamentals: able to challenge an agency, understand performance, assess creative and recommend budgets.
• Hands-on experience building CRM or lifecycle journeys, including segmentation, email planning, testing and consent considerations.
• Confidence developing briefs, copy and creative across websites, campaigns, social and creator partnerships.
• Commercial fluency with acquisition cost, conversion, retention, attribution and experimentation, turning data into clear actions.
• Experience managing agencies or specialist partners while remaining accountable for quality, pace, budget and results.

Preferred

• Consumer fintech, financial services or another regulated or high-trust category.
• A zero-to-one launch for an app-first or digital consumer proposition.
• Close work with Product on onboarding, conversion and product marketing.
• Housing, property, household finance or another complex consumer category.
• Practical use of AI and automation, with sound judgement around quality, data and approvals.

Benefits

• Base salary of £75,000–£90,000 depending on experience, plus a performance bonus of up to 15% tied to launch execution, quality-adjusted growth and capability building.
• 25 days' holiday plus bank holidays, pension, hybrid working from Manchester and a personal development budget.
• Regular UK travel required.
• Clear progression path toward Head of Marketing as Spliit grows.