Responsibilities

• Lead day-to-day marketing delivery across Global Studios’ podcast portfolio - from building brands for new shows through to delivering campaigns that grow audiences
• Lead day-to-day marketing strategy and delivery for Global Studios’ podcast such as The News Agents and My Therapist Ghosted Me
• Own end-to-end 360° campaign planning and delivery for high profile new launches and rebrands
• Lead the brand development for new podcasts from scratch - including briefing podcast titles, visual identity, artwork, photoshoots and the creation and delivery of campaign assets
• Lead the refresh and repositioning of existing podcasts where needed - evolving brand identity, creative and campaign assets to support growth
• Deliver campaigns that are designed for both listening and viewing, with a clear focus on growing audiences across audio and video platforms
• Shape campaign positioning, messaging and channel plans for each title, ensuring activity is distinctive, targeted and effective
• Work closely with design and production teams to bring brands and campaigns to life at pace and to a high standard
• Oversee the development and delivery of all campaign assets, ensuring they are on-brand, audience-led and fit for platform
• Act as a key day-to-day marketing contact for Global Studios stakeholders - providing clarity, confidence and strong delivery
• Support the Head of Marketing, Media & Podcasts in setting priorities, identifying opportunities and maintaining momentum across the portfolio
• Lead paid social planning and delivery for podcast campaigns, ensuring campaigns are set up to perform effectively across the funnel
• Support paid social activity across other Global brands, including Capital and Heart, helping deliver campaigns that are audience-led, efficient and effective
• Working with agencies to develop platform and channel plans that balance brand-building and performance objectives
• Continuously optimise campaign performance - improving efficiency, maximising reach and driving audience growth within budget
• Work closely with internal teams and agency partners to ensure campaigns are briefed clearly, delivered well and optimised effectively
• Use data, audience insight and performance reporting to inform decisions, improve campaign effectiveness and identify growth opportunities
• Support testing and learning across audiences, creative, messaging and platforms to improve outcomes over time
• Help build best practice in paid social and performance marketing across the team
• Build strong working relationships across Podcasts, Insights, Commercial, Social, Video, Brand and Production teams

Requirements

• Strong marketing experience in podcasting, media, entertainment or digital content
• A strong track record in campaign delivery across brand and performance marketing
• Experience building and launching brands or campaigns from scratch, including briefing creative development and overseeing asset delivery
• Deep expertise in paid social, with a clear understanding of how to use it across the full funnel
• Experience delivering performance marketing campaigns that drive awareness, acquisition and audience growth
• Strong understanding of how to market content across both audio and video platforms
• Confidence using data, audience insight and reporting to inform strategy, optimise performance and demonstrate impact
• Experience working with agencies and cross-functional teams to deliver campaigns to a high standard
• Excellent project management skills, with the ability to manage multiple priorities at pace
• A natural collaborator with the credibility to build strong relationships across functions
• A clear, confident communicator who simplifies complexity and keeps work moving
• Passion for podcasts, audio, entertainment and digital content

Preferred

• Strong marketing experience in podcasting, media, entertainment or digital content
• A strong track record in campaign delivery across brand and performance marketing
• Experience building and launching brands or campaigns from scratch, including briefing creative development and overseeing asset delivery
• Deep expertise in paid social, with a clear understanding of how to use it across the full funnel
• Experience delivering performance marketing campaigns that drive awareness, acquisition and audience growth
• Strong understanding of how to market content across both audio and video platforms
• Confidence using data, audience insight and reporting to inform strategy, optimise performance and demonstrate impact
• Experience working with agencies and cross-functional teams to deliver campaigns to a high standard
• Excellent project management skills, with the ability to manage multiple priorities at pace
• A natural collaborator with the credibility to build strong relationships across functions
• A clear, confident communicator who simplifies complexity and keeps work moving
• passion for podcasts, audio, entertainment and digital content

Benefits