Responsibilities

• The Role: The Senior Marketing Manager, Demand Generation Campaigns is responsible for designing, planning and orchestrating integrated B2B demand generation campaigns that drive customer acquisition, lead generation and pipeline growth across priority sectors, products and audiences.
• Working closely with the Global Head of Marketing, Demand Generation and the wider B2B Marketing organisation, this role will develop global campaign strategies and integrated campaign plans that align with commercial priorities and customer needs. Acting as the centre of excellence for campaign strategy and orchestration, the role will coordinate execution across specialist marketing teams, including Market Activation, Customer Experience & Loyalty, Performance & Marketing Technology and external partners, ensuring campaigns are delivered consistently and achieve measurable commercial outcomes.
• As part of the Demand Generation function, the Senior Marketing Manager will build a scalable, insight-led and commercially focused campaign capability that delivers integrated customer experiences across all marketing channels and demonstrates measurable contribution to pipeline and revenue growth.
• Campaign Strategy & Leadership: Develop and lead the global demand generation campaign strategy in support of customer acquisition, lead generation and pipeline growth.
• Lead a high-performing Demand Generation Campaigns team, fostering a culture of collaboration, innovation and commercial accountability.
• Define campaign planning frameworks, governance and operating rhythms that enable consistent, scalable campaign delivery.
• Ensure campaign priorities align with business objectives, audience needs and go-to-market strategies.
• Establish campaign success measures that demonstrate marketing's contribution to commercial performance.
• Campaign Strategy & Planning: Develop integrated demand generation campaign strategies that support customer acquisition, lead generation and pipeline growth.
• Design multi-channel campaign plans aligned with audience priorities, commercial objectives and go-to-market strategies.

Requirements

• Significant experience leading B2B demand generation, integrated marketing, campaign management or revenue marketing functions within a complex organisation.
• Proven track record of designing and delivering integrated, multi-channel marketing campaigns that generate customer acquisition, lead generation, pipeline growth and commercial outcomes.
• Strong experience developing campaign strategies across multiple audiences, products and markets.
• Experience coordinating campaign execution across specialist marketing functions, agencies and cross-functional teams.
• Strong understanding of campaign planning, audience segmentation, customer journey design and integrated marketing.
• Experience establishing campaign governance, planning frameworks and marketing operating rhythms.
• Strong commercial skill with experience linking marketing investment to pipeline generation, revenue growth and return on investment.
• Experience leading and developing high-performing marketing teams within a collaborative, matrix environment.
• Strong analytical capability with experience using campaign performance data, attribution and marketing reporting to drive optimisation.
• Excellent partner management, communication and influencing skills, with the ability to align senior stakpartnersund shared marketing priorities.

Benefits

• Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.
• We currently operate a hybrid model which requires staff to work onsite 50% of the time, subject to role requirements & regular review. While flexible working requests will be considered, not all patterns are suitable for all roles. We believe this balanced approach supports flexibility and protects our culture, making collaboration and communication easier, building stronger relationships and team cohesion, and supporting peer learning. We reserve discretion on reasonable notice to change this approach either generally or for specific individuals or teams.