Senior Marketing Manager

Trafford, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 5 weeks ago

Job Summary

Own the end-to-end marketing program across multiple sites, aligning campaigns with commercial priorities and driving performance through integrated campaigns, calendar management, social media, PR, photography, and team leadership.

  • Own marketing plans and activity visibility for senior stakeholders
  • Lead a multi-disciplinary marketing team and coordinate cross-functional partners
  • Leverage data and insights to optimize campaigns

Job Description

Responsibilities

  • Develop and deliver marketing plans aligned with commercial priorities.
  • Lead integrated marketing campaigns from planning through to delivery and review.
  • Manage the annual marketing calendar and ensure activity is prioritised effectively.
  • Lead the Social Media and PR functions across our brands and hotel accounts.
  • Develop PR and communications opportunities that support wider campaigns and commercial priorities.
  • Lead the Group photography programme and coordinate shoots with hotels and internal teams.
  • Lead and develop the marketing team, setting clear objectives, priorities and KPIs.
  • Monitor marketing performance and use data and customer insight to improve activity.
  • Work closely with Brand, Digital, Sales, Revenue and Operations to identify opportunities and support business priorities.
  • Provide senior stakeholders with clear visibility of marketing plans, activity and performance.

Requirements

  • Significant marketing management experience, ideally within a multi-site consumer business.
  • Proven experience delivering integrated marketing campaigns and leading marketing teams.
  • Strong knowledge of social media, PR and wider marketing channels.
  • Strong commercial awareness and experience using data and insight to inform decisions.
  • Excellent planning, project management and stakeholder management skills.
  • Excellent communication and organisational skills.

Preferred

  • Hospitality, travel or multi-site business experience would be advantageous.

Benefits

  • Attractive salary
  • Career development opportunities
  • Staff discounts at our 60 UK hotels
  • 50% food and drink discount when staying at our hotels
  • Friends and family hotel discounts
  • Reduced Leisure Club membership
  • Free meals on duty, where applicable
  • Employee referral scheme
  • Auto-enrolment pension
Britannia Hotels logo

Britannia Hotels

Our competitive pricing offers real value for money for both individuals and companies who are looking to save on quality accommodation. Modern facilities such as restaurants, bars, nightclubs, health clubs and FREE wireless internet access are complimented by the rich décor and friendly atmosphere.

Altrincham, England, GBR
46 employees (2 in marketing)

Marketing Team

Marketing Team Size
1 (2% of company)

Headcount Trend

Current headcount: ~46
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Senior Marketing Manager

Britannia Hotels · Trafford, UK · On-site