Senior Marketing Manager, Audience Engagement

Responsibilities

• Develop and lead audience engagement and collaborator communication strategies that increase awareness, drive submissions, support usage, and contribute to portfolio growth.
• Translate departmental and business priorities into effective marketing plans, objectives, and lifecycle engagement programmes.
• Lead, mentor, and develop a team of marketing professionals, encouraging an encouraging, inclusive, and high-performing environment.
• Coordinate the planning, delivery, and optimisation of multi-channel marketing campaigns, ensuring activity is audience-focused and dedicated.
• Use campaign performance data, audience insights, and market intelligence to measure impact and consistently boost marketing efficiency.
• Build positive relationships with Editorial, Researcher Marketing, Marketing Operations, and other collaborators to align activity with shared goals.
• Guide the creation of compelling marketing content and collaborator communications that reflect audience needs and strengthen engagement.
• Lead projects, continuous improvement initiatives, and external partner relationships, ensuring resources and investment deliver maximum value and impact.

Requirements

• An experienced marketing professional with a track record of developing and delivering successful audience engagement strategies that achieve measurable business outcomes?
• A people-focused manager who enjoys coaching, developing, and empowering others to thrive and perform at their best?
• Skilled at turning data, insights, and campaign performance metrics into meaningful actions and recommendations?
• A confident relationship builder who can collaborate effectively and create alignment across functions and priorities?
• Highly organised and comfortable managing multiple projects, competing priorities, and deadlines while maintaining quality and focus?
• An excellent communicator with the ability to present ideas clearly, engage different audiences, and adapt your approach to achieve the best outcomes?
• Influential and collaborative, with experience gaining buy-in for new initiatives, recommendations, and innovative ways of working?
• Curious, creative, and solutions-focused, with experience leading projects, driving continuous improvement, and finding opportunities to improve performance?

Benefits

• 25 days annual leave (plus bank holidays) with 2 additional floating personal days.
• Hybrid working up to 2 days per week in office and a home working allowance.
• Life assurance, income protection, and travel insurance.
• Private medical cover and access to the company doctor.
• Tuition scheme and support for pursuing professional qualifications, including access to Sage books and journals.
• Variety of snacks and beverages available in the office.
• Healthy lifestyle reimbursement and anniversary trips.
• Access to Company loans (season ticket loan, rental deposit loan, cycle loan).