Responsibilities

• Develop and lead an AI-powered Marketing Insights Hub, integrating marketing, customer, commercial and market data into a single insights platform.
• Create automated dashboards, self-service reporting and AI-driven analytics to support data-led decision making.
• Monitor and analyse key commercial metrics including sales, bookings, margins, product mix and forecasting.
• Identify opportunities to improve marketing performance and support commercial growth targets.
• Measure campaign performance across paid media, CRM, digital and partnerships.
• Analyse key metrics including CAC, ROAS, CLV and conversion performance.
• Support econometric modelling, attribution and customer journey optimisation.
• Deliver insight into brand health, customer behaviour, campaign effectiveness, market trends, competitor activity, market share and NPS/CSAT.
• Provide actionable recommendations to inform marketing strategy.
• Lead the annual market research programme, managing external agencies and budgets.

Requirements

• Degree in Marketing, Business, Economics, Statistics or related discipline.
• 5+ years' experience in marketing analytics, insights or commercial analysis.
• Strong experience with Power BI, Excel, reporting, CRM analytics, stakeholder management and working with complex datasets.

Preferred

• Experience with AI, LLMs, Machine Learning, SQL, Marketing Mix Modelling, econometrics, forecasting, pricing, attribution, data warehousing and advanced marketing measurement.
• Experience in healthcare, retail or FMCG.

Benefits

• Hybrid Working
• Long service awards recognising your contribution
• Boots Discount Card
• Free hearing aids (if required as an employee)
• Free flu vaccination (discounted for family members)
• Pension scheme & life assurance
• Flexible Benefits Box – tailor your package
• Telus wellbeing support – confidential support inside and outside work
• 25–30 days annual leave plus bank holidays