Senior Marketing Executive - TPI & Broker Marketing
Exeter, Devon, UK (Hybrid)
Posted 2 days ago
Job Summary
Own and drive TPI and broker marketing for Mid-Market and Large Business, turning segmentation insights into targeted campaigns, and collaborating with Sales to grow broker relationships and opportunities.
- Define campaigns and engagement programs with TPIs and brokers
- Track engagement and outcomes using CRM and performance data
- Align with Sales to prioritize opportunities and commercial growth
Job Description
Responsibilities
- Deliver targeted TPI and broker marketing plans across Mid-Market and Large Business, aligned to the wider Supply strategy.
- Work with Sales to understand TPI segmentation and translate insight into targeted marketing activity.
- Develop campaigns, communications and engagement programmes that strengthen broker relationships and support growth.
- Use CRM and performance data to track engagement, identify opportunities and improve marketing effectiveness.
- Support TPI engagement through relevant communications, events and other relationship-building activity.
- Help TPIs understand EDF's wider portfolio of energy products and services, supporting opportunities beyond commodity supply.
- Measure outcomes, share learning and continually improve activity based on what genuinely drives engagement and commercial opportunity.
Requirements
- Marketing through intermediaries, channel partners, brokers, distributors or another indirect B2B route to market
- Developing audience segmentation strategies and creating targeted engagement plans for partner audiences
- Planning and delivering integrated B2B campaigns, communications and engagement programmes.
- Working closely with Sales or account teams to support commercial priorities and opportunities.
- Using CRM to segment TPI audiences, track engagement and increasingly connect marketing activity with opportunities and commercial outcomes
- Creating targeted campaigns, communications and engagement activity that strengthen TPI relationships and support commercial growth
- Using campaign data and customer insight to test, learn and improve performance.
- Building strong relationships across Sales, Marketing and wider stakeholder groups.
- Translating complex products and propositions into clear, compelling communications.
Benefits
- Alongside your salary, potential for an annual bonus, and a market-leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days, and more.
- At EDF, we believe there are multiple definitions of what it means to succeed. That’s why we offer you the freedom to develop a career that’s unique to you. Here, Success is Personal – it’s your journey, powered by us.
EDF UK
EDF is leading the charge towards An Electric Britain to help make energy more affordable and sustainable.Our nuclear power stations have powered UK homes with low-carbon electricity for 50 years, and we're currently building a new project at Hinkley Point C.But we’re not stopping there.We're also investing in wind, solar, and battery storage technology, and helping customers electrify their homes and businesses with low-carbon tech like heat pumps and electric vehicles. Join us in building, powering and enabling An Electric Britain.Read our community guidelines: https://www.edfenergy.com/terms-conditions/social-media-protocol
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