Senior Marketing Executive

Leeds, UK (On-site)

Salary Not AvailableSenior Level2+ years expPermanent

Posted 5 weeks ago

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Job Summary

Own cross-channel marketing execution and team leadership for beauty brand growth, focusing on campaign planning, asset delivery, and PR collaboration across product launches and events.

  • Growth Ownership: coordinate 360 campaigns across email, social, PR, paid, and influencer channels.
  • Campaign Enablement: brief creative teams, prepare assets, and ensure consistent messaging with local activations.
  • People & Performance: manage a small team, coach, and translate data into ROI driven recommendations.

Job Description

Responsibilities

  • Work closely with the Chief Hair Officer and Head of Marketing Strategy to execute marketing, PR and brand growth plans
  • Support the planning and execution of 360° marketing campaigns across product launches, promotions, digital UX, and events.
  • Deliver activity across email, social media, PR, paid media, and influencer channels.
  • Maintain brand communications plans to ensure timely rollouts and consistent messaging.
  • Coordinate with internal teams and external brand partners for campaign delivery and local activations.
  • Prepare campaign assets including imagery, copy, press kits, launch decks, and promotional materials.
  • Organise sampling initiatives, events, PR activities, and education programmes.
  • Assist with campaign reporting, ROI tracking, and performance recommendations.
  • Brief internal creative teams on asset development for campaigns (digital ads, web content, merchandising).
  • Support content creation (videos, blogs, social media posts) to boost engagement.

Requirements

  • Minimum 2 years’ B2B marketing experience
  • Minimum 1 year experience in a line management or supervisory role
  • Passion for the professional hair & beauty industry
  • Creative with a strong visual eye; proficient in Canva and MS Office
  • Confident communicator and collaborator with internal teams and external partners
  • Hands‑on experience with email marketing platforms and CRM systems (e.g., Klaviyo)
  • Ability to interpret campaign data and identify insights
  • Awareness of social trends, platform changes, and audience behaviour
  • Customer‑focused, solution‑oriented, proactive, and adaptable in a fast‑paced environment

Preferred

  • Experience in beauty, fashion, or lifestyle industry
  • Experience with B2C marketing
  • Experience using AI‑driven tools to enhance marketing performance

Benefits

  • 25 days holiday + 8 bank holidays (increasing to 33 days plus BH with length of service)
  • Private Healthcare & cash back scheme, including perks and discounts
  • 24/7 Employee Assistance Programme
  • 24/7 access to private GP appointments
  • Personal Accident Insurance
  • Company Sick pay scheme
  • Square day - An additional paid day off on your start date anniversary
  • 5% employer pension contribution
  • An allowance per month for free hair and beauty products
  • Staff discount on products
  • Training and career development with wide exposure to various departments
  • Cycle to work scheme
Sweet Squared Ltd logo

Sweet Squared Ltd

3.5 Glassdoor

A company full of awesome people that are in love with Hair and Beauty professionals. We are a multi award winning provider of leading prestige hair and beauty brands in the UK and Ireland. We Serve the Pro - with Love & Respect!!

Founded in 2006
Leeds, England, GBR
100 employees (14 in marketing)
85% recommend to a friend

Traffic Signals

Monthly Visitors
55.3K
Traffic Source Mix
Search
38.6%
Direct
31.8%
Referral
8.3%
Social
5.2%
Paid
1.1%

Headcount Trend

Current headcount: ~100

Marketing Team

Marketing Team Size
12 (12% of company)
Marketing Roles Posted (Last 30 Days)
2