Responsibilities

• Campaign ownership: Own integrated marketing planning and delivery across 13 conferences and summits and recurring publications, balancing portfolio priorities, registration goals and audience needs.
• Email marketing: Plan, build, schedule, test and optimise responsive emails in HubSpot, including personalisation, links, mobile rendering, accessibility, consent and deliverability checks.
• Audience segmentation: Build reusable active and static lists using combinations of contact and company data, interests, geography, job role and seniority, lifecycle, event history, form activity, page and email engagement, and recency; apply exclusions and suppression rules accurately.
• Dashboards and insight: Create and maintain HubSpot dashboards and reports covering email, audience growth, registrations and sources, website and landing-page conversion, PPC, cost per lead or registration, and campaign readiness; turn findings into clear recommendations and tests.
• Creative and content briefing: Develop clear, original briefs for Content, Creative, Social and PPC, defining the objective, audience insight, proposition, message hierarchy, deliverables, specifications, call to action, timings and success measures.
• PPC and channel coordination: Partner with paid-media and social specialists on targeting, messaging, creative, landing pages and UTM tracking; review performance and recommend practical improvements.
• Event and delegate communications: Manage event communications across Cvent or similar platforms, event apps, websites and email journeys, including launch, speaker and sponsor, visa, venue, weeks-to-go, survey and post-event activity.
• CRM and audience growth: Maintain data hygiene, list quality, audience growth and enrichment, and use survey and engagement data to support retention, future-event marketing and ROI reporting.
• Hands-on delivery: Complete detailed operational tasks such as email assembly, list building, link checks, tracker updates, asset follow-up, folder administration and reporting while contributing to campaign strategy.
• Cross-team collaboration: Work closely with Content, Social, PPC, Creative, Events and Sales teams to coordinate assets, approvals, deadlines and readiness; identify risks early and solve problems constructively.

Requirements

• Strong hands-on HubSpot capability, including the email builder, forms, properties, active and static lists, multi-field segmentation, exclusions and suppressions, dashboards and reporting.
• Proven ability to build and quality-assure responsive, personalised emails and diagnose deliverability, engagement and conversion issues.
• Ability to translate complex audience criteria and contact behaviours into clear, accurate segment logic, including consent and suppression requirements.
• Strong analytical and critical-thinking skills: you frame problems, test assumptions, interpret incomplete or conflicting information, explain trade-offs and recommend evidence-based action.
• Ability to develop useful creative and campaign briefs independently, combined with an innovative and practical approach to problem solving.
• Confident, responsible use of ChatGPT or comparable generative AI, with disciplined prompting, verification, iteration, privacy judgement and ownership of the final output.
• Working knowledge of integrated digital marketing, including email, PPC, social, landing pages, conversion metrics and UTM tracking.

Preferred

• Experience marketing to higher-education audiences, institutions or sector partners.
• Experience with conferences or summits, delegate communications, Cvent or event apps, publications or newsletters.

Benefits

• Competitive base salary
• Access to an annual bonus scheme (for qualifying roles only)
• 25 days annual leave, plus bank holidays – increasing to 27 days after 5 years’
• Access to a Buy Holiday scheme allowing you to buy up to 5 additional holiday days per year
• Enhanced maternity and paternity leave
• Generous pension through Royal London
• Comprehensive private medical insurance and wellness scheme through Vitality
• Cycle to work scheme
• A vibrant social environment and multicultural and multinational culture
• Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation