Responsibilities

• Support the creation and delivery of an annual marketing plan.
• Coordinate day-to-day marketing activity, ensuring campaigns are planned, delivered and reviewed effectively.
• Prepare regular reports on campaign activity, website performance, social media engagement, direct bookings and other agreed KPIs.
• Use data to suggest practical improvements to campaigns, content and direct visitor communication.
• Review marketing memberships, subscriptions, digital tools and platforms with the VEM and the wider team.
• Manage and develop social media content across appropriate channels, with a clear content calendar and consistent tone.
• Create engaging copy, photography, video and digital content that reflects the Castle’s heritage, setting, people, events and visitor experience.
• Support paid or boosted posts where appropriate, reviewing performance and advising on results.
• Explore and build suitable channels including LinkedIn and YouTube, particularly for corporate, high-end event, filming and destination audiences.
• Use AI tools and other relevant platforms to support research, planning, content drafting and reporting, while ensuring all material remains accurate, sensitive and on-brand.
• Keep abreast of digital trends and emerging marketing tools, applying only those that are appropriate for Inveraray’s audience and brand.
• Work with the website designers and internal team on the forthcoming website redevelopment.
• Maintain and update website copy, imagery and practical visitor information once the site is live.
• Support improvements to the online customer journey, particularly around direct bookings, events, visitor information and enquiry handling.
• Understand booking platforms, website CMS tools, CRM systems and point-of-sale systems sufficiently to support a smoother visitor and customer experience.
• Ensure that advertised experiences are clear, accurate and commercially sensible, while more exclusive or bespoke experiences remain appropriately discreet and enquiry-led.
• Act as a brand custodian across Inveraray Castle & Gardens, helping to ensure consistency of tone, visual identity, fonts, colours, imagery and presentation.
• Support the creation and updating of branded collateral, including printed materials, signage, visitor information, event material and digital assets.
• Work with departments to improve the consistency and quality of customer-facing communications.
• Coordinate content and photography requirements across departments, helping to build a stronger shared content library.

Requirements

• Proven experience in a marketing role, ideally within tourism, heritage, hospitality, events, visitor attractions, culture, leisure or a related consumer-facing environment.
• A relevant marketing qualification, diploma or demonstrable equivalent practical experience.
• Strong digital marketing skills, including social media management, content planning, website updates and performance reporting.
• Excellent writing skills, with the ability to produce clear, engaging copy for social media, websites, email, press, signage and printed materials.
• Confident use of AI tools and Large Language Models.
• Experience with website CMS platforms, CRM and email platforms.
• Experience creating or briefing photo and video content, with a good eye for imagery and presentation.
• Good understanding of brand guidelines and the importance of consistency across tone of voice and visual identity.
• Strong organisational skills and the ability to manage multiple projects at once.
• Good analytical ability, including the confidence to review campaign performance and report on results.
• Strong IT skills, including Microsoft 365 and relevant marketing platforms.
• Knowledge of GDPR and its impact on marketing communications and customer data.
• A positive, practical and hands-on approach, with the flexibility to support occasional evening and weekend activity.

Preferred

• Experience of the Scottish tourism, heritage or rural visitor market.
• Experience working with press, media, tourism bodies, historical influencers or PR partners.
• Experience supporting events, private hire, corporate clients, high-end hospitality or filming/location opportunities.
• Experience with analytics platforms, email marketing tools, SEO, keyword research and paid social activity.
• Experience working with agencies, designers, photographers, videographers or website developers.
• Familiarity with organisations such as ASVA, Historic Houses, VisitScotland or other relevant tourism and heritage networks.
• Full driving licence and access to own transport, given the rural location.
• Personal Qualities: Warm, professional and collaborative; Creative, commercially aware; Highly organised; Curious; Sensitive to heritage and discretion; Excited by lifestyle of Argyll.

Benefits

• Statutory pension provision.
• Staff discounts and relevant benefits to be confirmed.