Responsibilities

• Lead the planning and execution of multi-channel marketing campaigns that drive both brand awareness and lead generation.
• Analyze campaign performance, using insights to optimize strategies and report on results to leadership.
• Develop and manage content marketing strategies to enhance engagement across various channels.
• Oversee social media marketing efforts, driving audience growth and engagement through innovative content.
• Collaborate with product teams to develop marketing materials and messaging that align with product launches and features.
• Coordinate and manage promotional events, webinars, and trade shows to showcase our offerings.

Requirements

• Proven experience in events marketing, preferably in a B2B environment
• Strategic thinker with strong execution and project management skills
• Experience in managing event marketing budgets
• Deep understanding of digital and direct marketing, including PPC and social media
• Willingness to identify and implement new marketing channels, tracking results, and sharing best practices
• Demonstrated success in driving qualified leads and achieving revenue goals
• Strong analytical skills with the ability to translate insights into actionable strategies
• Commercially driven, proactive, and solution-oriented
• Skilled communicator and influencer with a collaborative mindset
• Role is hybrid based in London

Benefits

• fantastic holiday allowance that increases as you spend longer with the company
• Take your birthday off…on us
• Access to a 24/7/365 Employee Assistance Programme offering support and guidance around all areas of wellbeing and mental health, including face-to-face counselling
• Access to our extensive learning programmes, through our dedicated platform, Generation Infopro
• Paid volunteer days throughout the year where you can contribute your skills and expertise to make a meaningful difference to the lives of others
• 25 days annual leave (rising up to 30 days)
• Group personal pension plan
• Life assurance
• Interest free season ticket loan (STL)
• Private medical insurance
• Eye-care Vouchers
• Discounted gym membership
• Bike to work
• Enhanced maternity leave up to 26 weeks full pay
• Dependant leave up to 5 days full pay per year
• Health cash plan
• Dental insurance
• Employee discount scheme
• Give as you earn
• Add partner to gym membership