Responsibilities

• Develop and deliver marketing plans for Direct Mid-Market and Large Business customers and prospects.
• Create integrated campaigns supporting customer acquisition, retention, engagement and growth.
• Work closely with Sales to understand priority audiences and opportunities and translate these into effective marketing activity.
• Use CRM, segmentation and customer insight to develop increasingly targeted prospect and customer journeys.
• Create high-quality customer communications and content across email, digital and other relevant channels.
• Support opportunities to introduce Supply customers to relevant PowerSuite and wider EDF products and services.
• Measure campaign performance, leads, engagement and conversion, using learning to continually improve activity.

Requirements

• A Senior Marketing Executive with a strong background in B2B marketing, commercial awareness and the ability to build effective relationships across multiple stakeholders.
• Comfortable working closely with sales colleagues, using insight to improve performance and turning complex propositions into compelling customer communications.
• Experience in Lead generation and nurture that supports pipeline growth.
• Experience in B2B campaign planning across acquisition, retention and customer engagement.
• Experience in Account-based or targeted marketing across different B2B customer segments.
• Experience using CRM platforms to segment audiences, manage journeys and measure activity.
• Experience working closely with Sales to improve engagement, lead conversion and commercial outcomes.
• Experience creating effective email, digital and customer communications.
• Experience using campaign data and insight to test, learn and improve performance.
• Experience managing stakeholders across Marketing, Sales and wider business functions.

Benefits

• Alongside your annual salary, potential for an annual bonus and a market-leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days, and more.