Responsibilities

• Partner with Global Marketing teams to translate brand and therapeutic area strategies into integrated, high-impact omnichannel customer journeys.
• Serve as the strategic digital lead to Global Marketing, embedding digital-first thinking into brand planning and execution.
• Collaborate with IT and Analytics teams to evolve and future-proof the digital ecosystem, ensuring robust tracking, measurement, and performance visibility across channels.
• Lead the development of the corporate website and global social media strategy, delivering a best-in-class digital experience and amplifying external engagement.
• Develop and maintain the Global Digital Playbook, establishing clear standards and best practices for content development, channel activation, traffic generation, and KPI measurement.
• Optimise the digital operating model by defining clear roles, responsibilities, and ways of working between global and local teams to maximise efficiency and reduce duplication.
• Partner with IT to develop and deliver a Digital Excellence training programme to strengthen digital capabilities and execution standards across country marketing teams.
• Provide hands-on support and strategic guidance for priority initiatives, ensuring alignment with global standards while addressing local business needs.
• Facilitатe cross-market best practice forums to share success stories, pilot outcomes, insights, and lessons learned across geographies.
• Define and implement a global digital measurement framework, establishing consistent KPIs for engagement, conversion, and ROI across all markets.

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, or a related discipline.
• Experience with digital marketing, including extensive experience within the pharmaceutical industry.
• Strong understanding of global and local digital channel ecosystems, customer behaviours, and engagement preferences across multiple touchpoints.
• Ability to analyse campaign performance and customer engagement data, translating insights into actionable recommendations that drive optimisation and business impact.
• Deep expertise in CRM and marketing automation platforms, including knowledge of OCE and its application in customer engagement strategies.
• Proven track record of leading change and embedding new processes, standards, and ways of working within complex, matrixed global organisations.
• Natural coach and mentor with a demonstrated ability to build digital capabilities and make complex concepts accessible to non-digital stakeholders.
• Strong influencing and stakeholder management skills, with the ability to challenge the status quo and drive alignment across Global Brand Leads and Country Teams without direct authority.
• Highly organised and execution-focused, with a proven ability to design and implement scalable, efficient, and repeatable processes.
• Strong understanding of healthcare compliance requirements (e.g., ABPI, EFPIA, GDPR) and experience navigating Medical, Legal, and Regulatory (MLR) review and approval processes.

Benefits

• 25 days holiday + 8 bank holidays
• Private Health Insurance for employee and family members
• Pension contribution: 10% company + 5% employee (auto-enrolled from day one)
• Hybrid Working
• Cycle to Work Scheme
• Engaging employee experience to come together as a community: in-office events, shared learning and much more!