Responsibilities

• Prepare Campaigns: Develop and schedule email campaigns, ensuring accurate targeting and database management.
• Create Content: Produce compelling, relevant, and engaging content tailored to the target audience for various campaigns.
• Plan Promotions: Support the planning and execution of brand promotions, special offers, events, and campaign activities to maximize exposure.
• Develop App Campaigns: Assist in creating and monitoring app-based marketing campaigns, analyzing performance metrics and ROI.
• Analyse Results: Review campaign data to identify trends, insights, and areas for improvement in messaging and user engagement.
• Monitor Customer Journeys: Track and optimize customer journeys and segmentation strategies to enhance personalization and effectiveness.
• Maintain Dashboards: Set up and update dashboards to measure key performance indicators and marketing success metrics.

Requirements

• The ideal candidate should possess a motivated, positive attitude with a keen eye for detail.
• A background or interest in digital marketing is essential, with a desire to expand knowledge in this rapidly evolving field.
• Basic design skills and creativity are highly valued, along with the ability to craft engaging campaign copy.
• While experience in HTML and CSS is preferred, it is not mandatory, as training will be provided.
• Familiarity with tools such as Google Analytics and email marketing platforms is advantageous.

Preferred

• A marketing-related degree or equivalent qualification is desirable but not essential.
• Previous experience in ecommerce or digital marketing roles will be considered a plus, as will strong communication and organizational skills.
• The candidate should be adaptable, confident in sharing ideas, and capable of working independently or collaboratively in a fast-paced environment.

Benefits

• Joining AWD online as a Digital Marketing Executive offers a competitive salary package ranging from £28,000 to £35,000 per annum, depending on experience, along with comprehensive benefits.
• The role is based in Scarborough, North Yorkshire, providing easy access via the A64, Seamer Train Station, and free onsite parking.
• The position is full-time and permanent, with working hours from 9:00 am to 5:30 pm, Monday to Friday.
• Employees will have the opportunity to work within a supportive team environment, develop their digital marketing skills, and contribute to innovative campaigns that impact the company's growth.
• Additional benefits may include ongoing training, career development opportunities, and a positive work culture focused on collaboration and creativity.