Responsibilities

• Become an Outreach Guru: conduct in-depth research to discover relevant publications and websites aligned with client needs; develop strategic outreach campaigns to secure placements across a variety of media outlets and locations; utilise negotiation skills to secure placements within budget parameters; continuously monitor and analyse campaign performance, optimising strategies for maximum success; develop targeted content designed to strengthen link quality and relevance for clients.
• Lead and Empower Your Teammates: provide ongoing guidance and support to direct reports, helping them achieve weekly and monthly goals; foster a collaborative environment with regular one-on-ones and SMART development plans; participate in performance reviews and provide constructive feedback; keep Outreach Manager informed of progress and roadblocks.
• Be an Account Lead & Client Champion: take ownership of assigned client accounts, ensure outreach and content objectives are met within timeframes; partner with Account Managers to understand client requirements and secure approvals before campaign launch; provide transparent updates throughout the month; analyse link metrics and ensure placements meet client needs; monitor third-party budgets and address overspending risks; participate in team and client meetings and contribute to outreach and content strategies; contribute to planning sessions for allocated clients and to agency marketing and growth activities.

Requirements

• At least 1–2 years’ experience within SEO or digital marketing, particularly in outreach link-building
• Line management experience
• A knack for crafting compelling and persuasive written communication
• Proficiency in using outreach tools (e.g. BuzzStream)
• Strong research, negotiation, and networking abilities
• A data-driven mindset with the ability to establish and track measurable goals
• Outstanding attention to detail and exceptional organisational skills
• Familiarity with AI tools for content creation and outreach optimisation (a plus!)

Preferred

• Experience in digital PR campaigns
• Experience in SEO or content optimisation
• Previous agency experience or ability to present and communicate to relevant stakeholders
• Understanding of digital marketing tools: Ahrefs, SEMrush and Google Search Console
• Familiarity with AI tools for content creation and outreach optimisation (a plus!)

Benefits

• Weekly all-agency meetings to keep you in the loop
• Company-wide quarterly business reviews
• A clear pay framework and role progression through our skills matrix
• Yearly appraisals and weekly 1-2-1s
• Profit-related bonuses paid twice a year, split equally across the team
• Access to Mental Health first aiders
• 6 paid-for counselling sessions per year
• Annual health checks and flu jabs
• Enhanced maternity & paternity pay
• Work abroad policy