Senior Link-Building Outreach Specialist (£33K - £40K DOE)

Responsibilities

• Developing and owning strategic link-building plans across a portfolio of iGaming clients — from research and targeting through to placement and performance analysis
• Sourcing high-quality publications and websites aligned to each client's sector and objectives
• Crafting compelling outreach communications and negotiating placements within agreed budget parameters
• Developing targeted content assets designed to secure placements — written to editorial standard, built around what publishers actually want
• Monitoring third-party spend proactively — identifying overspend risks early and addressing them through effective negotiation
• Managing and developing your direct reports through regular 1-1s, SMART goal setting, performance reviews, and hands-on guidance
• Owning your client accounts end-to-end: transparent monthly updates, strategy sessions, KAM planning, and client meetings
• Presenting campaign insights and performance to clients and internal stakeholders with confidence
• Contributing to agency marketing and growth initiatives — newsletters, blog posts, and client development plans

Requirements

• 2+ years' experience in off-page SEO and link-building, ideally agency-side
• Proven line management or mentoring experience — you've developed people, not just worked alongside them
• A strong track record of securing high-quality placements through compelling outreach and effective negotiation
• Proficient with outreach and SEO tools — BuzzStream, Ahrefs, SEMrush, or equivalent
• Experience managing third-party budgets — tracking spend, flagging risks, and negotiating to stay on target
• Data-driven mindset: you set measurable goals, track performance, and optimise based on what the numbers tell you
• Confident presenting to clients and senior stakeholders — you can hold a room and handle difficult questions
• Comfortable using AI tools to support content production and outreach workflows

Preferred

• Experience in digital PR campaigns
• Solid understanding of SEO or content optimisation
• iGaming or regulated-sector experience — we'll get you up to speed if not

Benefits

• Health and Wellbeing: Free annual health checks, flu jabs, and eye tests. Access to mental health first aiders, confidential counselling sessions, a cycle-to-work scheme, and five paid sick days on top of SSP.
• Time That's Yours: 25 days holiday (plus bank holidays) rising to 30 with tenure, your birthday off, flexible working hours, hybrid and remote options, and two weeks working abroad. Enhanced maternity and paternity pay, and work that fits around your life, not the other way around.
• A Team Worth Being Part Of: Regular Lunch 'n' Learns, quarterly off-sites, monthly socials, two paid volunteering days, an annual charity partnership chosen by the team, and an AI Taskforce putting innovation in everyone's hands.
• Your Growth, Supported: Defined career pathways, personal development plans, and regular appraisals so you always know where you stand and what's next. Team training budgets, a Training Academy, an AI-powered learning platform, and a genuine commitment to promoting from within.
• Pay and Rewards That Reflect Your Work: Competitive salaries benchmarked annually, a company bonus paid twice a year, enhanced pension contributions as your career develops, a Long-Term Incentive Plan, and generous referral bonuses.
• Your Contribution, Recognised: Monthly MVP Award (£100), Values Champion recognition (£25 plus a prize wheel spin up to £100), and an annual Player of the Season award (up to £250). Weekly shout-outs and appreciation from colleagues and managers are just part of how we work.