Responsibilities

• Lead our global, integrated influencer roadmap, covering everything from strategic partnerships and product seeding to campaign cycles, ensuring high-impact influence throughout the customer journey
• Manage influencer identification, briefing, contracting, and performance (micro to macro tiers) focusing on relevance, authenticity, and brand safety. Partner with global agencies for sourcing, contracting, coordination, and content review
• Use influencer tools for detailed analysis, translating data into actionable strategies to optimise ROI, and identifying & onboarding new talent based on data-driven discovery
• Direct our global organic seeding program, making sure products get into the hands of the right high-value creators and building genuine relationships that go beyond simple transactions
• Be the main point of contact for our creators and nurture strong relationships with brand partners, PR agencies, and talent management agencies
• Manage all paid partnerships, handling contract negotiations (rates, deliverables, usage rights), and ensuring everyone is paid on time
• Respond to campaign briefs internally, developing and presenting exciting strategy and ideas to launch new and existing product launches via influencer marketing
• Develop clear, detailed briefs for paid partners and global agency networks, ensuring all content meets brand guidelines and deadlines
• Oversee the entire lifecycle of all influencer marketing initiatives, making sure we maintain strict regulatory compliance, assets are high-quality, and everything is delivered on schedule
• Collaborate with the wider marketing team to ensure influencer content is utilised across brand materials where possible, in order to push education and credibility
• Work closely with the internal events team to guarantee the flawless delivery of every event, successfully bringing the Trinny London brand world to life for our guests
• Manage influencer attendance from start to finish—including curating the guest list and driving attendance—with a clear focus on maximising amazing organic content creation
• Be the key connector! Work closely with PR, social, brand, product, creative, and paid media teams to ensure all influencer activity is perfectly aligned with wider brand campaigns, new product launches, and business priorities
• Manage a high-performing team, fostering a collaborative and innovative environment
• Provide strong leadership and guidance to team members, ensuring the successful execution of campaigns and strategic initiatives
• Feel comfortable raising ideas, issues, and challenges to influence outcomes and progress

Requirements

• Proven experience in influencer marketing, creator relations or community management, within beauty, fashion or lifestyle
• Experience managing creator partnerships, negotiations, briefings, content approval, and performance evaluation
• Strong storytelling and content development skills with the ability to guide creators and agency partners
• Strong analytical capability; able to interpret social analytics via influencer marketing tools (Traackr, Tribe), create KPIs, and campaign measurement frameworks
• A proactive, solutions-focused mindset and the ability to thrive in a fast-paced, ambitious environment
• Strong understanding of creator economy dynamics, platform behaviours, and best practices across TikTok, Instagram, YouTube, and emerging channels.
• Experience working cross-functionally and managing multiple stakeholder relationships with the ability to thrive in high paced, fast changing environments

Preferred

Benefits

• Hybrid and flexible working, with core working hours
• 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Early Finish Fridays and Summer Fridays)
• Welcome to Trinny London Starter Stack and swag
• Your Beauty Wallet: You'll receive a £500 annual product allowance to explore and enjoy our full range of Trinny London products
• Company discount for yourself, your friends, and family
• Vitality health scheme, EAP and Medicash (including dental, optical & audiological care)
• An annual personal training and development budget
• Enhanced family friendly packages to support birthing & non-birthing parents
• Pension scheme
• Workplace nursery scheme
• Cycle to work scheme
• T-Parties = many office socials as well as summer and festive celebrations!
• Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)