Senior Executive, Programmatic

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end programmatic lifecycle for client campaigns, from planning and testing to reporting and optimization, driving KPI attainment and revenue growth.

  • Programmatic Strategy & Execution: Own programmatic strategy for client portfolios and day-to-day optimization across campaigns.
  • Measurement & Reporting: Complete client reporting and analyze results to inform future activity.
  • Platform Mastery & Partnerships: Maintain tool usage, platform training, and collaboration with partners to strengthen programmatic capabilities.

Job Description

Responsibilities

  • Oversight of the implementation, management, and daily optimisation of campaign activity to ensure that you excel in reaching your client objectives and KPIs
  • Competently create media plans designed to achieve specified KPIs
  • Support on the day-to-day QA process, minimising errors and ensuring consistent and correct adherence to process
  • Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy
  • Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
  • Complete client reporting and analyse campaign results extracting insight to supply recommendations for future activity
  • Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
  • Working with partners and attending regular platform training to further develop programmatic skillset.
  • The right use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
  • Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.

Preferred

  • Confidence in core trading platforms, DV360, TTD and Amazon.
  • Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
  • Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships

Benefits

  • Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Traffic Signals

Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K

Marketing Team

Marketing Team Size
6,288 (21% of company)
Median Career Experience
10 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
21